Job Title: (Senior) Performance Marketing Manager (m/f/d)

About immocloud

immocloud is digitizing property management, serving over 18,000 customers with strong growth. We are bringing our performance marketing function in-house to further build and optimize our strategy, seeking a central point of contact for all paid activities.

Responsibilities

As a (Senior) Performance Marketing Manager, you will be responsible for all paid activities and actively expand our performance marketing efforts.

• Develop and operationally manage a cross-channel performance marketing strategy (Google Ads, Microsoft Ads, Paid Social).
• Integrate organic channels and affiliates into the overall strategy.
• Apply proven frameworks and strategically test new Alpha and Beta features across channels.
• Conduct target group research and define segments (e.g., private landlords vs. property managers).
• Analyze and optimize landing pages in collaboration with relevant stakeholders.
• Optimize budget allocation with the clear goal of achieving company objectives.
• Establish an A/B testing framework and embed testing as a core part of the workflow.
• Identify and develop new channels and growth levers.
• Measure the success of all performance marketing activities, manage existing reporting, and enhance it.
• Provide ad-hoc reporting for significant insights.

Qualifications

• Several years of experience in performance marketing with demonstrable success, ideally in a SaaS/B2B environment or agency setting.
• Deep hands-on expertise in relevant channels: Google Ads, Microsoft Ads, and Paid Social, ideally complemented by affiliate marketing experience.
• Proficiency with tracking and analytics tools (e.g., GA4, Google Tag Manager, (Server-Side) Conversion Tracking, Attribution) and a data-driven work style.
• Experience with A/B testing and conversion optimization of landing pages.
• Ability to independently manage campaigns and budgets with a focus on CAC, ROAS, and growth targets, including proactive optimization suggestions.
• Strategic thinking combined with operational execution strength.
• Fluent German (C1/C2) and good English language skills.