✨ AI Insights & Summary
mammaly is seeking a highly motivated Paid Social Specialist to drive profitable new customer acquisition through Meta campaigns. This role is ideal for someone with a strong analytical mindset and hands-on experience in e-commerce performance marketing, particularly in scaling direct-response funnels. As a key player in a leading pet supplement startup, you'll have the opportunity to significantly impact growth and contribute to a mission-driven company focused on animal well-being.
About mammaly
mammaly develops premium supplements for dogs, founded in 2020 and already a leading pet supplement startup in Germany. Committed to animal welfare, social, and ecological standards, mammaly is a certified B Corp company. Their vision is to make over 1,000,000 dogs healthier and happier daily by 2028, build the best dog supplement portfolio, and achieve clear market leadership in Europe.
Our Ambition in the Acquisition Team:
- Build the best media buying team in Germany.
- Elevate UGC, Direct Response & VSL funnels.
- Achieve scalable new customer acquisition with a clear CAC logic and profit focus.
We are heavily investing in creatives, funnels, infrastructure, testing, and talent to dominate the market.
Your Tasks:
- Independently scale Meta campaigns with a focus on profitable new customer acquisition.
- Analyze the entire funnel from ad click to checkout, identifying optimization opportunities (Hook, Angle, Offer, LP, UX, Trust Elements, Checkout).
- Develop and optimize scalable Direct Response funnels, with a strong emphasis on long-form formats like VSLs.
- Strategically develop our creative strategy beyond Static & UGC, focusing on the future of D2C performance.
- Collaborate closely with Copy, Creative Strategy, and CRO teams to rapidly test and iterate on performance hypotheses.
- Build and refine a structured creative testing framework (Hooks, Angles, Mechanisms, Objection Handling).
- Drive performance based on CAC, LTV, and funnel metrics.
- Conduct continuous market, competitor, and US research to identify performance trends early.
Your Requirements:
- Minimum 2 years of hands-on experience in Paid Social Advertising (Meta).
- Minimum 2 years of experience in E-commerce (ideally in supplements, beauty, or cosmetics).
- Solid understanding of Direct Response Marketing and performance funnels.
- Ability to derive concrete hypotheses and tests from data analysis.
- Understanding of the importance of Static Ads and UGC, with recognition of the future potential of long-form formats like VSLs in D2C.
- Experience in conceptualizing or strategically developing performance creatives.
- Structured, independent, and solution-oriented work approach.
- Fluent German and English.
Nice-to-Haves:
- Experience with Long-Form/VSL funnels.
- Subscription models or high AOV products.
- Experience with Figma, Canva, or other creative tools.
- TikTok Paid experience.
Benefits:
- 100% flexible workday, with a focus on team workflow and goal achievement.
- Home office setup support (high-end Mac or Windows).
- Option to work remotely or from our Berlin office.
- Comfortable office environment in Berlin with free coffee, tea, snacks, and fruit.
- Meaningful work contributing to the health and happiness of dogs.
- Additional benefits: 75% employee discount on orders up to €100/month, company pension plan (BaV), and more.
Diversity & Inclusion Statement:
mammaly fosters a diverse and inclusive workforce where equal opportunity is a core part of our culture. All individuals are welcome, regardless of background, gender, nationality, religion, disability, or sexual orientation. We encourage you to bring your whole self to work.