Tracking Spezialist Google Ads (w/m/x) gesucht!

About the Role

We are seeking an expert in Conversion Tracking to join our team. This is not an entry-level or generalist position; we are looking for a specialist who can independently solve tracking problems at an expert level, particularly with Google Ads Conversion Tracking, GA4, and GTM. If you have extensive experience implementing tracking solutions for lead generation or e-commerce, we encourage you to apply.

Responsibilities

• Setup and optimization of Google Ads Conversion Tracking.
• Implementation of lead tracking for forms, calls, appointments, and other conversion actions.
• Implementation of e-commerce tracking for online shops.
• Setup and configuration of Google Analytics 4 (GA4).
• Implementation of tracking solutions using Google Tag Manager (GTM).
• Setup and management of Google Tags.
• Analysis and troubleshooting of tracking issues.
• Verification of tracking setups for data quality and completeness.
• Collaboration with our SEA managers on client projects.

Requirements

• Several years of practical experience in web tracking.
• Very good knowledge of:
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Google Ads Conversion Tracking
• Google Tag
• Experience with lead tracking and e-commerce tracking.
• Confident handling of dataLayer, events, triggers, and variables.
• Experience with Shopify, WooCommerce, Shopware, or comparable systems is an advantage.
• Independent and structured way of working.
• Ability to quickly find and independently solve tracking errors.

Benefits

• Exciting projects from various industries.
• Collaboration with a team of over 20 Google Ads specialists.
• Direct exchange with management.
• Flexible working hours.
• High proportion of home office.
• Modern processes and short decision-making paths.
• Long-term collaboration with significant personal responsibility.