Sales Lead

About the Role

We are building a dedicated sales function at Playbook and need a Sales Lead to spearhead its development and execution. This individual will own the entire creator acquisition pipeline, from sourcing leads to closing deals, while also managing and developing the team responsible for these efforts. Every new Creator Manager (CM) joining Playbook will report through this function until further scaling. If you are passionate about data, accountability, and driving a team to achieve significant numbers, this role is for you.

What You'll Own

Daily Reporting

• Track sourcing engine output: new leads added to the database daily.
• Report on leads contacted, replied, on-call, and closed.
• Maintain a clean, organized database with proper tagging and labeling.

Day-to-Day Operations

• Conduct morning stand-ups and team check-ins.
• Perform call reviews—listen, coach, and improve team performance.
• Provide ongoing reporting on pipeline health and conversion rates.

Systems & Tools

• Own the CRM system, ensuring it remains clean and up-to-date.
• Manage the databasing and lead tracking tool.
• Oversee analytics, outreach scripts, pitch decks, and closing materials.
• Handle contracts and the closing process.

Training & Enablement

• Build and maintain Sourcing Standard Operating Procedures (SOPs) detailing how we find, qualify, and approach creators.
• Own the Creator Manager onboarding and ramp-up process.
• Own the implementation of the Creator Manager onboarding process for new creators.

Team Leadership

• Hire, manage, and replace team members as needed; you are responsible for team performance.
• Monitor team capacity and identify when additional resources are required.
• Own the goal: drive X closes per period and hold the team accountable to achieve it.

Who You Are

• A proven sales operator with experience running a pipeline, hitting quotas, and managing a team.
• Data-driven and process-obsessed; you live in the CRM and know your numbers cold.
• A strong coach capable of listening to calls, diagnosing issues, and implementing fixes.
• Comfortable owning outcomes, not just activities.
• Experience in the creator economy, influencer, talent, or marketplace sales is a strong plus.