Social Media Lead for Talent

About the Role

Social media represents the highest-leverage activity we can undertake, second only to our top talent. We are seeking a Social Media Lead who deeply understands organic content strategy, stays abreast of every algorithm update, and can develop repeatable, creator-specific playbooks that demonstrably drive social media growth and monetary success for our premier talent.

What You'll Do

Strategy & Research

• Develop bespoke social strategies tailored for top-tier Playbook talent.
• Conduct in-depth research on viral trends, algorithm changes, and new platform features across Instagram and TikTok.
• Track and analyze the performance of our top talent on a weekly basis.
• Run weekly viral content analysis and distribute actionable insights to the team.
• Publish a recurring newsletter on social trends relevant to our creator verticals.
• May conduct community calls or webinars.
• Provide feedback and support for paid ad creative.
• Support curriculum development and creator training.

Creator Playbooks

• Build comprehensive launch marketing kits: providing "do-exactly-this" templates, post formats, captions, and timing – eliminating guesswork.
• Develop challenge marketing kits in the same actionable format.
• Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
• Develop mastery of what to post for lead generation versus conversion, and effectively teach these principles.
• Cover ad creative strategy, recognizing that most paid content amplifies organic efforts.

Editing & Production Guidance

• Stay current on the best editing tools and techniques.
• Coach creators and Creator Managers (CMs) on how to improve editing – focusing on speed, hooks, and retention.

Growth Tracking

• Own social growth tracking for our top 50 creators.
• Surface the biggest opportunities and the biggest gaps each week.

Who You Are

• You possess a genuine obsession with social media – tracking algorithm changes like a hawk and knowing what's working before it goes mainstream.
• You've developed content strategy for creators, brands, or talent at scale.
• You can distill complex strategy into simple, actionable templates that a creator can execute without hesitation.
• You understand the organic-to-paid funnel and can think strategically across both.
• Bonus: You are AI-savvy and excited about building tools that scale this work.
• Comfortable working across fitness, wellness, and lifestyle verticals.

How This Role Works

Initially, this individual will focus on building playbooks and directly feeding strategy to Creator Managers, who will then ensure creators execute. Long-term, the vision is to develop AI-powered tools that automate the delivery of social guidance to creators at scale. This role offers a clear path to building something significant and impactful.

Team

This will be 1 key hire to start, with support to be determined. We are looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.