✨ AI Insights & Summary
Berliner Brandstifter, a renowned craft spirituous brand, is seeking a dynamic Marketing Manager (m/f/d) for a part-time, 1.5-year parental leave cover. This is a unique opportunity to take ownership of marketing initiatives, from B2B/B2C campaigns and digital strategy to PR and product development, within a small, high-achieving team. If you possess strong project management skills, an "AI-first mindset," and a passion for brand building in the lifestyle sector, this role offers significant impact and creative freedom.
About Berliner Brandstifter
Berliner Brandstifter ist seit 17 Jahren eine der bekanntesten Craft-Spirituosenmarken Deutschlands – weltweit prämiert für Geschmack und Design. Wir stehen für Qualität, Kreativität und konsequente Markenführung. Kein Konzern. Kein Bullshit. Ein kleines Team mit hohem Anspruch und dem Willen, Dinge wirklich gut zu machen.
Your Role
Wir suchen eine engagierte Marketing Managerin oder einen Marketing Manager (m/w/d) in Teilzeit zur Unterstützung während einer Elternzeitvertretung.
In dieser Rolle arbeitest du eng mit der Geschäftsführung und der Marketing Lead zusammen. Du setzt Projekte nach gemeinsamer Abstimmung um, bringst eigene Ideen ein und trägst dazu bei, die Marke Berliner Brandstifter weiter zu stärken.
Ideal ist die Position für jemanden, der strukturiert arbeitet, ein Gespür für Markenkommunikation hat und Freude daran, Projekte ganzheitlich zu begleiten – von der Idee bis zur Umsetzung.
Your Responsibilities (Aufgaben):
- B2B & B2C Marketing: Independent annual planning, implementation, and analysis of campaigns online and offline. Includes key account marketing, reporting, and KPI tracking.
- Campaign Management: Planning and execution of integrated campaigns to increase brand awareness, product, and sales – with a clear budget focus and responsibility for results.
- Digital & Social Media: Strategy, content, ads, and community management for Instagram, LinkedIn, etc. – independently managed and developed.
- PR & Cooperations: Development and implementation of PR strategies, building and maintaining media, influencer, and brand partnerships.
- Product Development: Co-design and marketing of new products from idea to launch – with responsibility for go-to-market.
- Live Events: Independent planning and execution of trade activities such as trade fairs and POS measures.
Your Qualifications (Qualifikation):
- Work Experience: Minimum 3 years in a consumer brand, lifestyle brand, or agency – with demonstrable experience in marketing, campaign management, and digital marketing.
- AI-First Mindset: Actively utilize AI tools for workflow automation and effective work – understanding how to think about agents and processes, not just operate them.
- Project Management: Independently manage projects from idea to implementation – structured, prioritized, and reliable.
- Digital & Social: Profound experience in social media marketing and digital content.
- Lifestyle & Design Affinity: A keen sense for brands, aesthetics, and current trends – and the ability to translate them into concrete actions.
- Strong German Writing Skills: Write precisely, clearly, and persuasively. Whether it's a strategy deck, slogan, or press release.
- Independent: Work with a 360° view and take full responsibility for your projects. Fluent in English (written and spoken).
Benefits:
- Real Responsibility: Direct influence on the brand – no passive observing.
- Flat Hierarchies: Short paths, quick decisions, responsibility from day one.
- Strong Products: Genuinely excite customers.
- Development: We actively support your professional growth.
- Top Location: Great office in Berlin Mitte, near Friedrichstraße.
- Conditions: Contract, 20 hours/week, annual salary €24,000 gross.
We look forward to hearing from you!