Marketing Lead (m/w/d)

About the Role

Ocumeda is seeking a strategic marketing leader to build and scale its international marketing efforts. You will be responsible for developing and implementing the international marketing strategy, localizing communications, defining channel-specific approaches, and building a high-performing marketing team. This role is crucial for Ocumeda's global expansion.

Responsibilities

• Develop and own the international marketing strategy across diverse products, markets, and target audiences.
• Localize communication materials and marketing initiatives for international markets, developing region-specific communication approaches.
• Define channel- and target-group-specific marketing strategies, analyzing the suitability of channels in different markets.
• Develop product marketing concepts and support clear, understandable product positioning.
• Conduct market and competitor analyses to provide a foundation for data-driven marketing decisions.
• Analyze the performance of marketing measures and derive concrete recommendations for action.
• Build, lead, and develop the marketing team, creating a scalable, high-performance marketing organization.
• Collaborate closely with internal teams and external partners to ensure consistent international brand communication.

Qualifications

• Several years of relevant experience in a leadership or strategic marketing role, ideally in B2B and/or international environments.
• Leadership experience, including building and developing teams.
• Experience in building and scaling marketing strategies across multiple countries or regions.
• Proven track record in data-driven performance marketing, managing channels, budgets, and campaigns based on clear KPIs.
• Good understanding of product marketing and marketing strategies.
• Analytical mindset with experience in market analysis, data-driven decision-making, and performance evaluation.
• Ability to communicate complex topics clearly and target-group-appropriately.
• Structured, independent work style with a willingness to take responsibility.
• Fluent in German and English.
• Experience in the healthcare, MedTech, Eyecare, or Vision sector is a plus, but not required.

Benefits

• Flexible working hours and hybrid work with home office options.
• Subsidized Deutschlandticket for employees.
• Personal training budget for professional development.
• High degree of personal responsibility, fast decision-making, and genuine co-creation opportunities.
• Regular feedback, short decision paths, and individual development opportunities.
• International team with close collaboration and regular team events.
• Collaboration with experts in optometry, ophthalmology, software & AI development, and strategic consulting.
• Monthly subsidy for Wellpass membership.
• Competitive salary commensurate with role and experience.
• Modern, dog-friendly office in the heart of Munich near the main train station.
• Work on a leading teleophthalmology platform improving access to eye care.
• Established B2B2C model with over 800 partner optician locations and more than 500,000 screenings conducted.