Senior Marketing Manager (m/w/d)

About the Role

Ocumeda is looking for an experienced Marketing All-rounder to ensure their marketing operations run smoothly and have a visible impact. You will be responsible for executing marketing strategies, managing campaigns, content, events, PR, and agency relationships within a fast-growing B2B2C MedTech environment. Reporting initially to the Head of Growth, this role offers significant opportunities for contribution and development.

Responsibilities

• Implement marketing strategy into concrete campaigns and measures to strengthen brand presence and market position.
• B2B Marketing: Acquire new optician partners and fill the lead pipeline through campaigns and content marketing.
• B2B2C Marketing: Enable optician partners with relevant marketing materials for customer acquisition and run patient awareness campaigns.
• Conceive and implement target-group-specific professional communication for doctors and other medical professionals.
• Identify, evaluate, and develop suitable marketing channels for different target groups and markets.
• Manage and optimize cross-channel media distribution with a focus on reach, performance, and efficiency.
• Prepare market, competitor, and target group data as a basis for data-driven marketing measures.
• Develop the social media strategy and content management to increase visibility, engagement, and brand perception.
• Support digital visibility and lead generation through continuous optimization of SEO and SEA measures.
• Manage external agencies and service providers, ensuring a consistent brand presence across all channels and materials (including rebranding).
• Plan and operationally implement events, trade fairs, and congresses – nationally and internationally – including managing external partners.
• Implement PR and communication work, securing placements in relevant trade and public media.
• Collaborate with internal teams like Sales, Product, and Customer Success to develop integrated campaigns.

Qualifications

• Several years of experience in marketing, ideally in a B2B and/or B2B2C environment.
• Hands-on approach, independently implementing campaigns, content, events, and PR from idea to execution.
• Experience managing agencies and external service providers, with a good sense for consistent brand presence.
• Proficiency with social media, content production, and ideally SEO/SEA.
• Structured, independent work style with the ability to manage multiple parallel tasks.
• Ability to communicate complex topics clearly and target-group-appropriately.
• Fluent in German and English.
• Experience in the Healthcare, MedTech, Eyecare, or Vision sector is a plus, but not required.

Benefits

• Flexible working hours and hybrid work with home office options.
• Subsidized Deutschlandticket for employees.
• Personal training budget for professional development.
• High degree of personal responsibility, fast decision-making, and genuine co-creation opportunities.
• Regular feedback, short decision paths, and individual development opportunities.
• International team with close collaboration and regular team events.
• Collaboration with experts in optometry, ophthalmology, software & AI development, and strategic consulting.
• Monthly subsidy for Wellpass membership.
• Competitive salary commensurate with role and experience.
• Modern, dog-friendly office in the heart of Munich near the main train station.
• Work on a leading teleophthalmology platform improving access to eye care.
• Established B2B2C model with over 800 partner optician locations and more than 500,000 screenings conducted.