Sr. Manager, SEO/AEO

THE ROLE

This role exists to build the organic channel from the ground up and turn it into a compounding pipeline asset. You'll own the full roadmap: keyword architecture, AEO content structure, and technical SEO requirements. You'll work directly with our Webmaster (implementation) and Content Manager (executes your briefs). You are the brain; you'll have the builders. This is not a "set it and check in monthly" role. You will wake up every morning looking at organic traffic, keyword movement, and conversion data — and you'll know exactly what it means and what to do next. You'll build and own a clear, documented path from where organic stands today to a state where it delivers consistent, qualified pipeline on a repeatable basis. Every strategy decision, content brief, and technical specification you produce is in service of that outcome. You'll also be our internal expert on Answer Engine Optimization — ensuring AssetWatch earns citations in AI-generated answers on Google AI Overview, ChatGPT, and Perplexity as these become primary research surfaces for reliability engineers and plant managers evaluating condition monitoring software.

WHAT YOU'LL OWN

Pipeline & Revenue Accountability:

• Own targets for organic-sourced MQLs, pipeline value, and influenced revenue — SEO/AEO is a channel, not a function, and you'll be measured like one.
• Build and maintain a living roadmap that shows a clear, sequenced path from current organic baseline to consistent pipeline contribution.
• Monthly performance reporting and quarterly roadmap updates to the Director of Demand Generation and CRO — with attribution that connects rankings and clicks to revenue, not just impressions.

Keyword Architecture & Search Strategy:

• Full keyword architecture across all five target verticals and AssetWatch's core product pillars — mapped to buyer stage, search intent, and conversion potential, not just volume.
• Voice of search: tracking how reliability engineers, plant managers, and maintenance managers research predictive maintenance and condition monitoring — and translating that into content that captures demand at the moment of intent.
• Competitive displacement strategy — particularly against key competitors and emerging condition monitoring entrants who are actively investing in search.

AEO / Generative Engine Optimization:

• Schema markup requirements, question-answer content frameworks, and E-E-A-T build plan so AssetWatch appears authoritatively in AI-generated answers.
• AI citation monitoring across Google AI Overview, ChatGPT, Perplexity, and emerging answer surfaces — tracking where we appear, where we don't, and closing the gaps.
• Structured content briefs that train the Content Manager to produce AEO-optimized assets, not just traditional SEO pages.

Technical SEO:

• Technical SEO specifications handed to the Webmaster: Core Web Vitals targets, schema implementation, crawl/indexing health, internal link architecture, and JavaScript rendering requirements.
• Ongoing technical audit cadence — you identify the issues, prioritize by pipeline impact, and brief the fix.
• Crawl budget management, log file analysis, and indexing health monitoring as routine practice, not one-time projects.

Content Strategy & Briefing:

• Keyword-to-content mapping across the full funnel: awareness content that earns authority, consideration content that captures evaluators, and bottom-funnel content that converts.
• Detailed content briefs for the Content Manager — topic, target keyword cluster, search intent, required schema, internal linking requirements, and conversion CTA.
• Content performance review cadence: what's ranking, what's converting, what needs to be updated or consolidated.

WHAT WE'RE LOOKING FOR

Required:

• 5+ years in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company.
• Demonstrated obsession with performance data — you have a daily routine around Search Console, rankings, and organic conversion metrics and you don't need to be reminded to check them.
• Proven record of connecting search performance to pipeline — you can show the funnel from keyword to closed deal, not just keyword to click.
• Deep technical SEO fluency: schema markup, Core Web Vitals, crawl budget, log file analysis, JavaScript rendering issues.
• Documented keyword research results expressed in business terms: pipeline influenced, demo requests generated, organic CAC vs. paid.
• Familiarity with AEO / GEO — you've been paying attention to how AI search is reshaping how B2B buyers discover and shortlist vendors, and you have a point of view on how to win there.
• Strong analytical skills — comfortable in Google Search Console, SEMrush or Ahrefs, GA4, and Salesforce or HubSpot attribution.

Preferred:

• Experience in industrial, manufacturing, or IIoT markets — you understand what a reliability engineer cares about and how they buy.
• Experience briefing and managing content writers to SEO standards that produce pipeline, not just traffic.
• Familiarity with HubSpot CMS, Salesforce, and multi-touch attribution models.
• Experience building search from scratch at a company in a market-creation or category-definition phase — you know what it's like to be first and you see that as an advantage.

YOU'LL THRIVE HERE IF...

• Your first move in the morning is pulling Search Console and your rank tracker — not because someone asked you to, but because you need to know.
• You measure your own success in pipeline and revenue influence, not page-one rankings.
• You can draw a straight line from a content brief to a closed deal and explain every step.
• You like owning the whole problem, not just executing a task list someone else wrote.
• You're comfortable telling leadership "the strategy needs to change" with data to back it.
• You think in systems — keyword clusters, content pillars, authority flywheel — not one-off pages.
• You're energized by a market that is still being defined and see that as a first-mover advantage, not a lack of playbook.

What We Offer:

AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.

• Competitive compensation package including stock options.
• Flexible work schedule.
• Comprehensive benefits including retirement plan match.
• Opportunity to make a real impact every day.
• Work with a dynamic and growing team.
• Unlimited PTO.