Performance Marketing Specialist (m/w/d) | 100% Homeoffice

Online Marketing United is seeking a Performance Marketing Specialist for their fully remote, client-focused agency specializing in digital hotel marketing. This role offers significant project ownership and strategic impact, moving beyond campaign execution to encompass funnel logic, user psychology, and overarching strategic influence. It's an excellent opportunity for a data-driven marketer with agency experience who values a collaborative, growth-oriented culture and wants to contribute to meaningful client success. ### About Us We are Online Marketing United – a privately held performance marketing agency founded in 2014, featuring a strong, interdisciplinary remote team. Our shared values include curiosity, integrity, out-of-the-box thinking, teamwork, responsibility, and a commitment to creating real impact for our clients. We focus on performance-oriented marketing, high-quality websites, and particularly **digital hotel marketing**, an industry where we've developed significant expertise. We also partner with small and medium-sized businesses and online shops, developing data-driven growth strategies for them. We prioritize long-term collaboration and shared success over isolated tasks. If you're looking for an agency where you can thrive rather than burn out, you've found it. ### What You'll Do * Develop, manage, and optimize performance marketing campaigns, primarily focusing on Google Ads and Meta Ads. * Think beyond campaigns to consider target audiences, funnels, user journeys, and conversion optimization, providing clear recommendations to clients. * Proactively manage client relationships, develop smart solutions, and keep their goals in sight – with transparency, foresight, and responsibility. * Collaborate closely with our web and content teams to develop high-performing landing pages and efficient conversion funnels. * Set up clean tracking configurations (GA4, GTM, Pixels, Events, Custom Conversions) in conjunction with our tech team. * Contribute your own ideas, test new approaches, and help evolve our internal standards. ### What We're Looking For * A minimum of 3 years of experience in performance marketing, ideally within an agency setting. * A deep understanding of campaign logic, performance metrics, and data-driven decision-making. * Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and Google Tag Manager. * A structured, independent work style and a desire to manage projects holistically. * Enjoyment of responsibility, openness to feedback, and the ability to quickly grasp new topics. **Nice to have:** * Experience with Tripadvisor Ads. * Knowledge of conversion optimization and landing page structures. * Experience with Microsoft Teams and awork. * Basic knowledge of WordPress or Canva is welcome but not required. * Experience in the hotel or tourism sector is a plus, but absolutely not a requirement. ### What You Can Expect * **100% Home Office & Flexibility:** Work from anywhere – with clear structure and a genuine culture of trust. * **Project Responsibility from A to Z:** You will truly manage campaigns and clients – not just individual tasks. * **A Team That Supports Each Other:** Interdisciplinary, appreciative, solution-oriented – without egos. * **Fair Compensation + Bonuses:** Transparent structures and realistic expectations. * **Personal Growth:** Annual training budget, regular development discussions, and an open space for your ambitions. * **Room for Initiative:** Your ideas matter. We are building an agency that grows healthily – with people who are eager to contribute. **Our Values:** * **Responsibility:** We act consciously, make decisions, stand by them, and support each other. * **Authenticity:** We say what we mean – openly, honestly, and with the courage for clarity. * **Learning Culture:** Development isn't a bonus – it's part of our DNA. * **Collaboration:** Trust, appreciation, and genuine team spirit make our work possible. * **Sustainability:** We build long-term relationships, not short-term marketing stunts. * **Belonging:** Those who arrive here should want to stay. Because they can grow and feel comfortable. **Sound like you?** We are excited to get to know you. Submit a brief, honest application – outlining what motivates you, what you're looking for, and what you bring to the table. Optionally, include your 16Personalities test results (with percentage breakdowns of traits). 📝 **Subject:** Application Performance Marketing Specialist 👤 **Contact Person:** Tim Schmitz Alternatively, connect with us on LinkedIn and say hello – we look forward to connecting.