Senior Performance Marketing Manager – Paid Social

Senior Performance Marketing Manager (Paid Social - Mexico & Canada)

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, revolutionizing industries such as agriculture, construction, and transportation by leveraging IoT data for actionable insights. We are committed to enhancing the safety, efficiency, and sustainability of the physical operations that power our world. As a recently public company, Samsara provides a dynamic environment for significant impact and long-term career growth.

About the Role

We are looking for a strategic, results-driven Senior Performance Marketing Manager to lead our paid social efforts across Mexico and Canada. Your primary focus will be driving customer acquisition and business growth through high-impact social and video channels. This role involves owning the end-to-end strategy and execution of paid social campaigns, emphasizing full-funnel program development, rigorous experimentation, and delivering measurable impact on pipeline and revenue. You will play a key role in scaling campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging channels like Reddit, while also exploring new platforms for growth in these specific markets.

The ideal candidate is both strategic and hands-on, analytical, and eager to uncover growth opportunities while continuously improving cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms. This is a high-impact role critical to achieving our growth goals in two distinct, fast-evolving markets, offering an ideal opportunity for someone who thrives in data-driven environments, enjoys problem-solving, and is motivated by owning outcomes from start to finish.

This role is open to candidates based in Canada.

You Should Apply If

• Impact the Industries that Run Our World: Your marketing efforts will contribute to essential industries, ensuring safety and efficiency.
• Obsessively Curious: You excel at digging into competitors, markets, and buyer behavior to uncover unique insights and create competitive advantages.
• Think Like a Seller: You create actionable playbooks, tactics, and assets that directly benefit sales teams and drive wins.
• Architect of Your Own Career: You seek rapid career development and opportunities to master your craft in a hyper-growth environment.
• Be with the Best: You want to be part of a high-caliber team that fosters collaboration and mutual support.

In this Role, You Will

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta, LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
• Experiment with newer and emerging platforms to identify growth opportunities relevant to Mexican and Canadian audiences.
• Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
• Own end-to-end campaign strategy and execution, including audience targeting, creative briefing, ad trafficking, performance analysis, and optimization.
• Utilize A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging.
• Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches.
• Analyze and present campaign performance, providing recommendations for new growth opportunities and outcome improvements.
• Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns.
• Champion and embody Samsara's cultural principles.
• Maintain accurate budget tracking and pacing, proactively flagging risks and opportunities.
• Partner with Marketing Operations for proper UTM tagging, CRM integration, and attribution.
• Present performance insights and strategic recommendations to marketing leadership.

Minimum Requirements

• 5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus.
• Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape and audience dynamics in each market.
• Skilled in building campaigns directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
• Experience with high-growth SaaS products, the B2B sales funnel, and the B2B MarTech stack (e.g., Salesforce, Marketo).
• Skilled in ad trafficking, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
• Results-oriented and data-driven, using both qualitative and quantitative insights to guide decisions.
• Proven ability to build paid social channels from the ground up and scale them effectively.
• Strong interpersonal and communication skills, with the ability to collaborate across technical and creative teams.
• High level of ownership and accountability, managing multiple stakeholders and projects.
• Bachelor's degree.

Ideal Candidate Also Has

• Experience working with all company segments (Commercial, Mid-Market, Enterprise) across the Americas.
• Deep understanding of B2B attribution models and the non-linear buyer journey, especially for video and social-first channels.
• Familiarity with CTV buying strategies, programmatic social, and platform-specific audience solutions.

Total Rewards

Samsara offers above-market total compensation, including base salary, performance-based bonus/variable pay, and equity. Benefits include a flexible, employee-led remote model, professional development stipends, and comprehensive health and parental leave plans.