Sales Development Representative

About Us

Ada is an AI customer service company on a mission to make customer service extraordinary for everyone. We are driven to establish a new standard of quality customer service at scale, empowering enterprise companies to deliver experiences that people love—instant, proactive, personalized, and effortless.

Ada serves as an AI transformation platform and partner, combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity and keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, freeing up team time, company resources for growth, and customer time for what matters most.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands such as Square, YETI, IPSY, and Monday.com, saving millions of hours of human effort. Backed by over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we believe growth reflects each individual owner’s personal development. Our values are rooted in driving progress and continuous improvement. If you are ambitious and eager to grow, Ada could be the place for you.

Learn more at www.ada.cx.

About the Role

As a Sales Development Representative (SDR), you will be the first point of contact for potential clients, representing Ada's innovative solutions. You will become an expert in communicating the value of our AI Agents, consulting with prospective clients across diverse industries, and understanding their business challenges and goals to demonstrate how Ada can help. This role includes an amazing training program where you will gain deep product knowledge and learn to utilize a variety of modern sales tools—including the AI-powered stack our SDR team uses daily to cut research time by ~60% and run smarter, faster outreach.

If you are ready to roll up your sleeves and make a significant impact on both Ada's growth and the success of the businesses you partner with, this role is for you.

Please note: This is a hybrid position with an expectation to work from the Toronto office 4 days per week.

About You

• You possess excellent written and verbal communication skills.
• You are results-driven, but you also believe the team is greater than the sum of its parts.
• You are deeply curious, crave feedback, and are excited about learning in an accelerated environment.
• You are highly motivated and enjoy making cold calls.
• You are an outside-the-box thinker; this job will test your creativity and adaptability.
• Previous SaaS experience is a plus, but we recognize there are many pathways to sales success!

Key Outcomes

• Craft and deploy personalized omnichannel campaigns to prospective clients.
• Qualify prospective clients through video and phone calls.
• Become a proficient Ada product expert.
• Develop new outbound prospecting strategies and optimize existing ones.
• Utilize modern sales tools including Outreach, LinkedIn, Gong, Vidyard, and Salesforce.
• Collaborate effectively with Account Executives to build long-term relationships with new accounts.

Benefits & Perks

At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance.

Benefits

• Unlimited Vacation: Recharge when you need to.
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
• Employee & Family Assistance Plan: Resources to support you and your loved ones.

Perks

• Flexible Work Schedule: Balance your work and personal life.
• Remote-First, In-Person Friendly: Options to work from home or at our local hub.
• Learning & Development Budget: Invest in your long-term growth goals and skills.
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
• Hands-On with LLMs: Enhance your expertise in leveraging large language models.
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.

The above Benefits and Perks only apply to full-time, permanent employees.

Recruitment Process

As part of our recruitment process, we may use AI-enabled tools to support certain aspects of hiring, such as interview note-taking. All hiring decisions are made by our team. Due to the high volume of applications, we will only contact candidates whose qualifications closely match the requirements of the position. We appreciate the time you have invested in learning more about us.