Senior Performance Marketing Manager – Social Paid (Meta Fokus) (m/w/d)

Your Responsibilities

We are looking for a hands-on Senior Performance Marketing Manager (m/f/d) with a strong focus on Meta as a central growth channel. This role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. The core of this position is the development, management, and scaling of creatives as the most important lever for sustainable growth in Social Paid. Your tasks include:

• Responsibility for the performance of our Social Paid channels, with a focus on Meta.
• Scaling of first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation.
• Ownership of the Social Paid creative strategy – from developing new creative angles and concepts to scaling successful creatives.
• Development and implementation of structured creative testing frameworks, as well as building scalable processes for continuous production, evaluation, and iteration of performance creatives.
• Creating creative briefings, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with Creative, Influencer, and Content teams.
• Analysis of campaign data, deriving insights, and identifying new growth levers to improve efficiency and new customer growth.
• Development and execution of tests across the entire customer acquisition journey – from creatives and audiences to campaign structures and placements.
• Close collaboration with Analytics, CRM, Influencer, Product, and Country teams for continuous improvement of customer acquisition and marketing performance.

Your Profile

• Minimum 4 years of experience in building, managing, and scaling Social Paid campaigns, with a focus on Meta.
• Demonstrable success in scaling new customer growth in an e-commerce, DTC, or consumer environment.
• Deep understanding of key performance metrics such as CAC, ROAS, CPO, Conversion Rate, and First Orders, as well as their primary growth drivers.
• Proven experience in developing performance creatives, creative briefings, UGC concepts, and structured creative testing frameworks.
• You think not only in campaigns and target groups but also in hooks, angles, storytelling, and user psychology.
• Strong analytical skills and experience working with large datasets and performance evaluations.
• Good knowledge of attribution, tracking, and modern measurement approaches.
• Hands-on mentality with a high degree of personal responsibility, pragmatic execution strength, and a strong ownership mindset.
• Residency in Berlin or willingness to relocate to Berlin.
• Fluent English communication skills (C1 or equivalent); German language skills are a plus.

What Awaits You

• Enrich our diverse team with your ideas and actively shape the future of food retail in a fast-growing startup!
• Comprehensive onboarding as well as varied, challenging tasks.
• Flexible working hours and the possibility of home office ensure a good work-life balance.
• Modern office in Berlin Schöneberg, easily accessible by public transport – and we cover the costs of your BVG monthly ticket.
• Find your way (back) to the gym thanks to fitness partnerships like Urban Sports Club or FitX.
• Optimal performance with a current MacBook.
• Perfectly equipped kitchen with fresh fruit, delicious KoRo snacks & coffee and tea included.
• 20% Discount in our KoRo online shop.
• Regular team events and joint activities as well as legendary company parties.