Senior Performance Marketing Manager (Meta Focus)

Location: Berlin (or willing to relocate)

About the Role

We are looking for a hands-on Senior Performance Marketing Manager (m/f/d) with a strong focus on Meta as a core growth channel. The role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. The focus is on developing, managing, and scaling creatives as the key lever for sustainable growth in social paid.

Your Responsibilities

• Take ownership of the performance of our social paid channels, with a focus on Meta.
• Scale first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation.
• Own the social paid creative strategy – from developing new creative angles and concepts to scaling successful creatives.
• Develop and implement structured creative testing frameworks, as well as build scalable processes for the continuous production, evaluation, and iteration of performance creatives.
• Create creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams.
• Analyze campaign data, derive insights, and identify new growth levers to improve efficiency and new customer acquisition.
• Design and execute tests across the entire customer acquisition journey – from creatives and audiences to campaign structures and placements.
• Collaborate closely with analytics, CRM, influencer, product, and country teams to continuously improve customer acquisition and marketing performance.

Your Profile

• At least 4 years of experience in building, managing, and scaling social paid campaigns, with a strong focus on Meta.
• Proven track record of scaling new customer growth in an e-commerce, DTC, or consumer-focused environment.
• Deep understanding of key performance metrics such as CAC, ROAS, CPO, conversion rate, and first orders, as well as their main growth drivers.
• Proven experience in developing performance creatives, creative briefs, UGC concepts, and structured creative testing frameworks.
• You think in hooks, angles, storytelling, and user psychology, not just campaigns and target groups.
• Strong analytical skills and experience working with large datasets and performance analysis.
• Good understanding of attribution, tracking, and modern measurement approaches.
• Hands-on mentality with high ownership, strong execution skills, and a proactive mindset.
• Based in Berlin or willing to relocate.
• Business-fluent English (C1 or equivalent); German skills are a plus.

What You Can Expect From Us

• A diverse team ready to be enriched by your ideas; help build the future of food retailing in a fast-growing startup.
• Extensive onboarding to prepare you for your tasks.
• Flexible working hours and home office options for a good work-life balance.
• A modern office in Berlin Schöneberg with covered public transport costs (BVG ticket).
• Fitness cooperations with Urban Sports Club or FitX.
• A modern MacBook for optimal performance.
• Well-equipped office kitchen with fresh fruit, snacks, coffee, and tea.
• 20% discount in our online store.
• Regular team events and joint activities, plus legendary company parties.