✨ AI Insights & Summary
This is a groundbreaking opportunity for a Senior CRM Manager to build a critical growth function from the ground up at exmox, a hyper-growth mobile gaming company. You'll define strategy, select platforms, and craft personalized user journeys to directly impact key metrics like retention and lifetime value. If you thrive in ambiguity, possess a data-driven and experimental mindset, and are eager to own a function with significant business impact in a competitive industry, this hybrid role in Hamburg offers immense potential for growth and ownership.
Senior CRM Manager (m/f/x) - Hybrid Hamburg
About exmox:
exmox is a company built for growth, not comfort. We operate on a global, highly competitive stage, solving real problems in environments that push boundaries. We build high-performing consumer products across multiple brands in the intensely competitive mobile gaming industry. Currently, we are spearheading a major innovation: a rewarded user engagement and user acquisition platform designed to help mobile game publishers acquire new users and keep players engaged through rewarding experiences.
Engagement is a core growth lever at exmox. Our reward apps (Testerup, Empfohlen, Testerheld) reach hundreds of thousands of active users daily. Increasing retention and customer lifetime value is a significant opportunity, and as our first Senior CRM Manager, you will build this function from the ground up.
You will define the strategy, select and implement the CRM platform, design lifecycle journeys, and establish a culture of experimentation and optimization. Working closely with Product, Data, Engineering, and User Acquisition teams, you'll transform user insights into personalized experiences that drive activation, retention, re-engagement, and long-term value.
If you're excited by building from zero, combining strategic thinking with hands-on execution, and owning a growth function with direct business impact, this role offers the autonomy, visibility, and ownership to make a difference from day one.
What You’ll Own:
- End-to-End CRM Platform Management: Own the CRM platform, including selection, implementation, and integration of user data across Testerup, Empfohlen, and Testerheld.
- CRM Strategy & Roadmap: Define and execute the CRM strategy and channel roadmap (push, in-app, email), translating business goals into measurable lifecycle initiatives.
- Lifecycle Journey Design: Design, launch, and optimize lifecycle journeys covering onboarding, retention, reactivation, and long-term value growth.
- Segmentation & Personalization: Build behavioral segmentation, personalization, and experimentation frameworks to deliver targeted messages.
- Performance Metrics: Own CRM performance metrics (activation, retention, reactivation, ARPU, LTV), utilizing A/B testing and user insights for continuous improvement.
- Cross-functional Collaboration: Partner closely with Product, Engineering, Data, and UA teams to ensure deep CRM integration into the product experience and alignment with acquisition efforts.
- Scalability: Scale the CRM function from single-app engagement to cross-app lifecycle orchestration, leveraging advanced segmentation and predictive capabilities.
What Success Looks Like:
- Rapid Lifecycle Journey Launch: Onboarding, retention, and win-back programs are live within the first few months, delivering personalized experiences.
- Measurable Retention & LTV Improvement: Lifecycle strategy drives significant gains in key metrics within the first two quarters.
- Data-Driven Decisions: Segmentation, experimentation, and reporting provide clear insights guiding lifecycle priorities.
- Cross-functional Alignment: Strong partnerships ensure a seamless user journey and shared ownership of lifecycle KPIs.
- Scalable Systems: Automation, testing, and process building establish CRM as a repeatable growth lever.
What You Bring:
- Experience: 5+ years of CRM experience, ideally in mobile apps, gaming, reward platforms, subscriptions, or app-first consumer businesses.
- Expertise: Hands-on experience implementing and managing CRM platforms, with expertise in audience segmentation, journey orchestration, personalization, and campaign automation. Experience with platforms like Braze or OneSignal is a plus.
- Data-Driven: Strong analytical mindset with experience measuring key CRM metrics. Comfortable using data to identify opportunities and prioritize initiatives.
- Experimentation-Focused: Proven track record of designing and scaling lifecycle programs through A/B testing and continuous optimization across multiple channels.
- Collaborative: Ability to work effectively with cross-functional teams, translating user insights into impactful strategies.
- Work Approach: Thrives in an international, fast-paced environment, comfortable working with minimal direction in ambiguous situations.
What You Can Expect:
- Ambitious People & Real Ownership: Work with driven, entrepreneurial individuals who challenge each other and own outcomes together.
- Top-Tier Performance: Apps rank in the top 5 of their categories, with a drive to reach number one.
- Personal Growth: Learning is built into the work through responsibility, feedback, and challenging projects.
- Valuable Perks: Includes transport subsidy, learning budget, wellness, workation, bi-weekly team lunches, and more. The core draw is the challenge, the people, and the drive to win together.
Work Model:
This is a flexible hybrid role based in Hamburg, Germany. Employees are expected to work from home on Mondays & Fridays and in the office on Tuesdays, Wednesdays, & Thursdays.