✨ AI Insights & Summary
Mirakl is seeking a Growth Marketing Director to spearhead inbound funnel optimization for its Mirakl Connect SMB offering across EMEA. This role presents a significant opportunity to lead and develop a marketing team, leverage AI for demand generation, and drive organic visibility. It's ideal for a data-driven, digitally-savvy marketer with B2B SaaS experience who thrives in a fast-paced, innovative environment.
Growth Marketing Director (Munich, London, or Paris)
About Mirakl
Founded in 2012, Mirakl is a global leader in marketplace innovation, empowering businesses to thrive in the platform economy. Our comprehensive operating system includes the Mirakl Platform for marketplace and dropship solutions, Mirakl Connect for AI-powered multichannel selling, Mirakl Ads for retail media, and Mirakl Nexus for agentic commerce infrastructure. With dual headquarters in Boston and Paris, Mirakl supports over 450 marketplaces and a network of 100k+ third-party sellers worldwide, enabling brands like Macy's, Decathlon, and Airbus Helicopters to achieve remarkable growth.
Mirakl employs over 750 professionals across 9 global offices and is recognized as a member of the French Tech Next40.
Our Values
Mirakl fosters a culture of ambition, passion, and mutual support, celebrating diversity in backgrounds and perspectives. Our core values guide our collaboration:
- Work Hard Together: Emphasizing teamwork and collaboration.
- Get Things Done: Prioritizing action and efficiency for impactful results.
- Go Above & Beyond: Proactively tackling challenges and striving for excellence.
- Succeed Through Expertise: Valuing knowledge sharing and continuous learning.
- Satisfy & Empower Clients: Committing to our clients' success.
1. The Team You'll Join
You will be part of our EMEA Marketing team, led by Hélène Kehren, VP Marketing EMEA. This team comprises 10 professionals dedicated to field and digital marketing across the region, supporting all Mirakl business lines. Together, the team drives Mirakl's growth by generating demand, building brand presence, and enabling revenue across EMEA markets.
"The team is entering an exciting phase: with the AI transformation, we're looking for someone who can bring true digital-growth expertise and help us build a next-level inbound engine for Mirakl Connect in Europe. You'd be joining a group that's already strong in demand generation, and stepping into the one area where we're ready to push harder, innovate faster, and scale smarter." - Hélène Kehren, VP Marketing EMEA
2. Your Impact
- Build and own the inbound funnel end-to-end: Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA, from traffic acquisition to lead conversion, with a focus on digital channels.
- Lead and develop a team of three in digital marketing, driving their professional growth and performance.
- Drive AI-powered demand generation: Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity.
- Own organic visibility and full-funnel performance reporting: Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance.
- Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps: Collaborate with key stakeholders to produce traffic-driving and conversion-optimized assets, and liaise with Channel Managers and Revenue Operations teams for clean lead processing and feedback loops.
- Manage relevant vendor and agency relationships in EMEA.
3. What You'll Bring to the Role
Experience
- 7+ years in growth marketing, performance marketing, or demand generation, ideally in a B2B mid-market SaaS environment.
- Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale.
- Previous experience managing a small team or mentoring junior marketers.
Skills
- Digital growth expertise: Hands-on command of inbound funnel mechanics, paid and organic channels, and conversion optimization.
- AI-savvy: Comfortable leveraging AI automation tools for campaign ideation, audience targeting, copywriting, and performance optimization.
- Analytical mindset: Ability to translate data into clear, actionable decisions.
- Cross-functional collaborator: Skilled at navigating and aligning multiple international stakeholders.
- Team player: Collaborates effectively and shares best practices to elevate team performance.
4. Tools Used
- HubSpot
- Salesforce
- 6sense, LinkedIn, Google, Meta
- Google Analytics
5. Languages
- English: Fluent (C2 level required)
- French or German: A strong plus
6. Perks & Benefits
- Public Transport Pass: Reimbursement on public transport subscription.
- Health Insurance: Coverage tailored to individual or family needs.
- Meal Allowance: Monthly meal allowance.
- Hybrid Setup: 4 days in-office & 1 day remote.
- Gym Allowance: Access to partner gyms and wellness studios.
- Paid Time Off: Prorated paid vacation days per calendar year.
7. Our Hiring Process
We encourage applications even if you don't meet every single requirement. Our process is designed to be transparent and timely:
- Introductory Call: Learn about your background and answer your questions.
- Business Interview: Discuss your experience, problem-solving approach, and impact with the hiring manager.
- Values Interviews & Use Case: Explore alignment with our core values and present a real-life scenario with team members.
- Final Decision & Offer: Swift feedback and offer details upon successful completion.
Mirakl welcomes collaborators with diverse perspectives to foster a culture of continuous learning. Join a hyper-growth company at the forefront of digital transformation for leading global organizations.