Growth Lead, Enterprise Demand Generation

About the Role

We’re hiring a Growth Lead to own how Spellbook generates and scales enterprise pipelines, designing programs that reach the right buyers, create urgency, and translate directly into revenue. This role sits at the intersection of strategy and execution. You’ll build account-focused campaigns that work across email, events, content, paid media, and outbound, while partnering closely with Sales to make sure marketing activity turns into meetings, opportunities, and closed deals. This is an ideal role for someone who has built demand gen programs that move enterprise buyers, knows how to work hand-in-hand with sales, and wants to own a pipeline and revenue number.

Responsibilities

• Develop and execute demand generation strategies focused on enterprise accounts across legal departments, procurement teams, and law firms.
• Build integrated, multi-channel campaigns across email, webinars, events, paid media, content, and outbound support.
• Create and scale ABM programs targeting strategic accounts.
• Partner with Account Executives and SDRs to align on target account strategy and build campaigns that support strategic opportunities and expansion efforts.
• Launch executive roundtables, customer events, and webinar programs designed to generate qualified meetings.
• Develop nurture programs tailored to enterprise buying committees.
• Run experiments to improve engagement, meeting generation, and pipeline creation.
• Improve marketing automation and campaign operations.
• Help define scalable demand gen processes as Spellbook grows.
• Support with other responsibilities and projects as required.

Qualifications

• 4–8+ years in B2B SaaS demand generation or growth marketing.
• Proven track record of owning pipeline and revenue targets and delivering measurable results against enterprise or mid-market sales motions.
• Experience with marketing automation and CRM systems (HubSpot, Salesforce, or similar).
• Strong analytical skills and comfort working with funnel metrics.
• Excellent cross-functional collaboration abilities, especially with Sales.
• Experience marketing to legal, compliance, procurement, or professional services buyers is a plus.
• Startup or high-growth environment experience is a plus.

Why Join Spellbook?

• Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done.
• Access our company-paid group benefits for you and your family, with $1,000 towards mental health support.
• Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year.
• Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows.
• Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee.

Inclusive Hiring at Spellbook

We are committed to creating an inclusive and supportive candidate experience. Should you require any accommodation whatsoever during the interview process, please inform us without any hesitation. Spellbook is dedicated to ensuring equal treatment and opportunity in all phases of recruitment, selection, and employment, in compliance with employment law. We do not discriminate based on gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other protected category. Spellbook is proud to be an equal opportunity employer, fostering a culture of inclusivity and maintaining a work environment that is free from discrimination, harassment, and retaliation.

Use of Artificial Intelligence in Recruitment

Spellbook uses artificial intelligence (AI) responsibly to support administrative and efficiency-focused aspects of our recruitment process. This includes activities such as drafting job descriptions, generating interview questions, note-taking and recordings, and supporting sourcing and scheduling workflows. All candidate evaluations, interviews, and hiring decisions are made by members of the Spellbook team. While AI tools may assist with screening and assessment, they do not replace human judgment in selection decisions. Our use of AI is intended to streamline routine tasks, improve consistency, and enhance the overall candidate experience. We are committed to upholding principles of fairness, transparency, and accountability in all hiring activities. Spellbook regularly reviews its recruitment practices to mitigate bias and to ensure alignment with applicable laws and evolving best practices.

Our Compensation Philosophy

Spellbook uses industry benchmark data to establish compensation bands for all roles. The salary range listed for a position reflects the expected total wage range for the role—including base salary and on-target commissions, where applicable—and may span multiple career levels. Final compensation is determined during the interview process based on factors such as experience, skills, scope, and role level. In addition to base salary and applicable commissions, total rewards may include equity, health and wellness benefits, and other company programs. Full details will be shared during the interview process.