Marketing Manager (w/m/d) Brand & Content

About Skalar

Skalar is reimagining tax consulting, creating a digital, proactive, and AI-supported experience that contrasts sharply with traditional firms. With a strong foundation built by experienced tax advisors, digital entrepreneurs, and software developers, Skalar differentiates itself by having over half its team comprised of software developers who build custom tools for client needs. The company aims to become a leading tax firm in Germany, backed by a founding team with a successful exit track record.

Your Role: Marketing Manager: Brand & Content

As the Marketing Manager: Brand & Content, you will be instrumental in shaping Skalar's brand perception. You will build the brand, create content that resonates with the target audience, and establish Skalar as a recognized name in the industry. Working in close collaboration with the Founding Growth Manager and Founding Account Executive, you will translate market data and sales insights into effective marketing strategies that drive awareness and pipeline generation. This role offers the potential for full ownership of the marketing function.

Your Responsibilities

Content Creation:

• Develop and manage Skalar's social media presence (organic - LinkedIn, Instagram, etc.).
• Conceptualize and produce content for Skalar's blog and website.
• Create engaging formats tailored for small and medium-sized business owners and founders (e.g., long-form articles, video snippets, case studies).
• Develop and execute content for Release Notes.

Brand Building:

• Define and scale Skalar's brand voice across all channels.
• Build a distinctive brand presence that stands out in the tax and accounting industry.
• Ensure visual and linguistic consistency across all brand communications.

Reach & Relationships:

• Engage in PR activities and secure placements in relevant podcasts.
• Conceptualize and execute webinars.

Your Qualifications

• Proven experience in Brand & Content Marketing, ideally within the startup, SaaS, or professional services sector.
• Demonstrated success in building brands, communities, or content engines with measurable reach.
• Hands-on mentality: Ability to take content ideas from conception through production to publication independently.
• Excellent storytelling skills, a strong sense of visual aesthetics, and brand management capabilities.
• Nice to have: Understanding of SEO fundamentals and content distribution strategies.
• Excellent command of the German language (fluent, ideally native); fluent in English.
• Eagerness to work in an early-stage team with high autonomy and significant creative freedom.

Benefits

• 🎯 Creative Freedom & Impact: Redefine marketing and make a significant impact.
• 🤝 Cross-functional Collaboration: Work closely with the Go-to-Market team.
• 🚀 Ownership from Day 1: Help shape the future of the $1 billion Tax & Accounting industry.
• 🧠 Steep Learning Curve: Collaborate with ambitious and intelligent minds in Europe.
• 👥 Smart, Ambitious & Fun Team: Work directly with an experienced founding team (140M€ exit track record), enjoy regular team events, lunches, and more.
• 🛠️ Modern Tech Setup: Utilize digital processes and clear structures.
• 💰 Competitive Salary Package: Includes options for company shares.
• 📍 Prime Office Location: Centrally located in Munich with excellent transport links.
• 🏠 Flexible Work Arrangements: Choose between home office, hybrid, or working from the Munich office.
• 🎁 Generous Benefits: 3000€ p.a. benefit program and a company mobile phone.