Head of Sales - Betting & Gaming Media (Europe)

🚀 About Genius Sports

Genius Sports iGaming division integrates next-gen programmatic media buying, official live sports data, and fan/casino player intelligence to power a new era of betting and gaming advertising. We deliver measurable outcomes for sportsbooks and iGaming businesses through real-time moments, proprietary data, and curated inventory.

🎯 The Role: Head of Sales – Betting & Gaming Media (Europe)

We are seeking a senior, hunter-led sales leader to drive direct commercial relationships with iGaming operators, sportsbooks across Europe, and their agencies. This role involves managing a small team of new business sales representatives, owning the full revenue cycle, cultivating senior client relationships, and closing complex, high-value programmatic deals.

🔑 Key Responsibilities

• Revenue Growth: Own and grow direct programmatic revenue from Tier 1 and Tier 2 sportsbooks and iGaming operators in Europe, offering managed service solutions and Deal ID-based buying.
• Client Relationships: Act as the senior commercial relationship owner for C-level and Director stakeholders within operator organizations.
• Strategic Account Planning: Develop and execute strategic account plans aligned with new business revenue goals, targeting key operators, sports, and in-game signals.
• Sales Cycle Ownership: Manage end-to-end sales cycles across display, digital video CTV, in-app, and DOOH, from strategy to deal execution.
• Programmatic Expertise: Sell and activate managed service programmatic campaigns and Deal ID-based buying, leveraging Genius Sports’ proprietary data and real-time sports signals.
• Cross-Functional Collaboration: Partner with Product, Trading, Marketing, and Customer Success teams to refine betting and gaming-specific advertiser solutions.
• Pipeline Management: Own and manage team pipeline, forecasting, and revenue performance in Salesforce, focusing on deal quality and scalable growth.
• Market Intelligence: Stay current with European betting and gaming market dynamics, including regulatory changes and competitive landscapes.
• Industry Representation: Represent Genius Sports at key industry events and executive meetings.

🎓 Qualifications

• 7+ years of experience in digital and programmatic advertising sales, with 3+ years specifically selling media services to Sportsbooks and iGaming operators.
• Proven experience managing a sales team and exceeding both personal and team revenue targets.
• Demonstrated success selling programmatic media solutions directly to Sportsbook and iGaming operators.
• Deep understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
• Ability to sell performance-driven media tied to measurable outcomes (acquisition, reactivation, retention, lifetime value).
• Experience managing complex, enterprise-level sales cycles.
• Strong commercial acumen with disciplined pipeline management and forecasting skills.
• Proven ability to build trusted, senior-level relationships with operator stakeholders (CMO, VP Marketing, Head of Growth, etc.).
• Excellent communication, negotiation, and presentation skills.
• Entrepreneurial, self-directed approach focused on new business and scalable growth.

🏢 Work Environment

• 'Office-first' culture that maximizes collaboration. Hybrid working model applies, with this role requiring 4 days per week in the office (unless travelling or client meetings).

🎁 Rewards & Culture

• Competitive salary and benefits package.
• Commitment to employee wellbeing and career development.
• An inclusive working environment where everyone feels a sense of belonging and the ability to make a difference.

Genius Sports is committed to creating an inclusive working environment. Please let us know if you require any assistance during the recruiting process due to a disability.