✨ AI Insights & Summary
hellomateo, a rapidly growing Berlin-based startup, is seeking a dynamic Founders Associate to drive marketing and commercial growth. This role offers an unparalleled opportunity to work directly with the founding team, gain deep insights into startup strategy, and actively steer growth initiatives. If you're eager to leverage AI and automation in marketing, scale demand generation, and take on significant ownership from day one, this is a fast-track career opportunity.
Job Title: Founders Associate Marketing & Commercial (m/f/d)
About hellomateo
Want to be part of a thriving Berlin startup that's taking off? 🚀 We empower the Mittelstand by strengthening customer relationships through personalized communication experiences. Over 2,000 companies like Rock am Ring, Grohe, Vero Moda, R+V, and Sparkasse already rely on hellomateo. We've grown 4x in the last two years, and this is just the beginning. For our next chapter, we're looking for you:
A Founders Associate Marketing & Commercial (m/f/d) who doesn't just observe growth but actively steers it – scaling channels, launching go-to-market projects from scratch, and learning how a startup truly grows. This is where you come in. 👊
Aufgabengebiete (Responsibilities)
- 🤖 AI & Process Automation in Marketing: Actively implement AI tools in the marketing workflow for content creation, personalization, and research. Simultaneously, build scalable automations (e.g., with n8n) to replace manual processes in marketing ops and lead handling.
- 🔥 Demand Generation & Paid Marketing: Scale channels like Google Ads / Meta Ads as new revenue streams and continuously optimize based on performance data.
- Steering Go-to-Market Projects & Product Launches: Take cross-departmental responsibility for new GTM projects, such as building a customer-get-customer program or launching new verticals.
- 🗓️ Event & Webinar Management: Take strategic responsibility for trade shows and webinars, including defining goals, managing budgets, and coordinating stakeholders. You will manage and develop our Marketing Manager responsible for operational project management.
- 🌐 Owned Web Presence: Strategically manage our website, landing pages, and Customer Reference Page. Provide content and design briefings to your FTE and ensure Time-to-Publish is not a bottleneck.
- ⭐ Customer Stories & Sales Enablement: Systematically identify promoters, manage Customer Voice Production (video, interviews, quotes), and ensure Sales always has the right materials.
- 👤 Leadership & Development of FTE: Provide disciplinary and functional leadership for one Marketing FTE, including goal setting, performance management, and coaching in trade show project management, content, and design.
Qualifikation (Qualifications)
- 1-3 years of experience in B2B marketing, ideally in a B2B SaaS startup or scale-up where you quickly took ownership.
- Actively use AI tools in your daily work – content generation, research, personalization, prompt engineering. Not just theoretical interest, but demonstrable daily application.
- Practical experience with workflow automation (n8n, Zapier, or Make) – you build and maintain workflows yourself, especially for lead handovers and marketing ops.
- Familiarity with Paid Marketing (Google Ads, Meta) – you have ideally set up, tracked, and optimized campaigns independently.
- Data-driven approach – funnel analysis, A/B testing, and clean KPI reporting are fundamental to your work.
- View this role as a springboard – either towards your own startup or into a first leadership position in marketing. We will actively support your development.
- Ready to take on responsibility from Day 1 – for channels, projects, and an FTE.
- Native-level German and C1-level English proficiency.
Benefits
- 🚀 Steep Learning Curve: Work directly with the founding team, gaining maximum insights into strategy, GTM, and company building – not from the sidelines.
- 🎯 Real Ownership: You are the decision-maker, not just a coordinator. Your channels, your projects, your pipeline – measurable and visible from Day 1.
- 📈 Hypergrowth Environment: Experience firsthand how a B2B SaaS startup truly scales – with real go-to-market projects, product launches, and rapid iterations.
- 🧠 Founder Preparation: If you aspire to found your own company someday, this is an advantage here – we actively encourage and develop you in that direction.
- 🏁 Fast Track for Your Career: Whether as a future founder, Marketing Lead, or in VC – this role opens many doors.
- 🎉 Team & Perks: High-performance team, regular team events, offsites, office parties, and benefits like Wellhub or the Deutschlandticket.
If you're unsure whether you meet all qualifications, apply anyway and we'll discuss it!
Our Hiring Process:
- HR Call with Judith (Chief of Staff) - 30 minutes
- Founder Call with Christian (CEO) – 30 minutes
- Case Study with Christian (CEO) on-site – 1 hour
- Reference Call with previous employer
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