✨ AI Insights & Summary
StockX is seeking a passionate and deeply embedded Sneakers Category Manager to spearhead growth within a new, high-priority commerce initiative. This is a unique opportunity to be the single-threaded owner of a foundational category, translating unparalleled cultural fluency into tangible business results. If you live and breathe sneaker culture and are eager to shape the future of a leading marketplace, this role offers immense influence and growth potential.
About the Role
StockX is looking for a Sneakers Category Manager to be the dedicated owner of sneaker category growth within a new, high-impact commerce initiative. This role requires someone who is an in-house expert on sneaker culture, its people, economics, and key moments. You will be responsible for driving supply growth, increasing engagement, and boosting Gross Merchandise Volume (GMV) by blending storytelling, expertise, and commerce.
Key Responsibilities
Own the Sneakers Category End-to-End
- Define and execute the growth strategy for sneakers within the platform.
- Manage category-level performance across supply, engagement, and revenue.
- Establish quarterly goals, leading indicators, and operating rhythms.
Be the Market & Culture Expert
- Maintain deep, current knowledge of sneaker culture, including key sellers, creators, collectors, resellers, sub-segments (hype vs. GRs, vintage, performance, regional markets), drops, releases, brand dynamics, cultural moments, pricing dynamics, liquidity, and resale economics.
- Act as the internal voice of the sneaker community, influencing product, marketing, and platform decisions.
Supply & Creator Acquisition
- Build and manage a pipeline of high-impact sneaker sellers, shops, influencers, and creators.
- Personally recruit and onboard flagship sellers to set the platform's tone.
- Develop seller strategies that balance credibility, storytelling, and commerce.
Commerce Strategy & Category Moments
- Identify and orchestrate sneaker-specific moments, campaigns, and formats to drive engagement and conversion.
- Partner with Category Marketing to design culturally authentic activations.
- Experiment with new approaches and iterate quickly based on performance and feedback.
Cross-Functional Leadership
- Collaborate with Account & Partnerships Managers to scale seller acquisition and support.
- Partner with Product and Engineering to shape features and tools relevant to sneaker sellers and buyers.
- Provide clear, actionable market insights to influence roadmap prioritization.
Build the Playbook
- Document learnings, frameworks, and best practices for potential use in other categories.
- Help define standards for category ownership at StockX.
- Support hiring and onboarding as the sneaker category team expands.
About You
- Deeply embedded in sneaker culture, with strong knowledge of its people, platforms, trends, and economics.
- 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles within sneakers, streetwear, or adjacent ecosystems.
- Proven ability to own outcomes and execute strategies, adapting as needed.
- Strong relationship-building skills with credibility among sellers, creators, and community members.
- Data-literate and commercially minded, understanding pricing, margins, liquidity, and incentives.
- Entrepreneurial, scrappy, and motivated by building from the ground up.
Nice to Have
- Existing network of sneaker resellers, store owners, creators, or influencers.
- Experience buying/selling sneakers or operating within resale marketplaces.
- Familiarity with content-driven commerce, creator platforms, or enthusiast communities.
- Experience working cross-functionally with product and engineering teams.
Why This Role Matters
This role is pivotal for the success and perception of StockX's new commerce initiative. You will set the cultural bar, define the go-to-market and growth blueprint for future categories, and solidify StockX's credibility with the sneaker community. You will have a significant impact on how StockX expands its leadership from a marketplace to deeper cultural engagement.
Company Information
StockX is a Detroit-based technology leader operating a global marketplace for high-demand consumer goods, including sneakers, apparel, accessories, electronics, collectibles, and trading cards. Launched in 2016, StockX connects buyers and sellers worldwide using dynamic pricing, providing market visibility and empowering transactions based on real-time market value. With over 1,000 employees across global offices and verification centers, StockX features hundreds of brands and is committed to an equal opportunity employer culture.
Location & Compensation
- Base salary range in Colorado: $120,000 - $130,000.
- Additional benefits include medical, dental, equity, and discretionary bonuses.
- Compensation may vary in other geographies.
Application Instructions
Please mention the word VIRTUE and tag RMjAuMTcyLjYuNjU= when applying to show you read the job post completely (#RMjAuMTcyLjYuNjU=).