Senior Performance Marketing Manager (m/w/d)

About ADLOCA

ADLOCA is a performance marketing agency based in Munich, partnering with ambitious companies that prioritize measurable results over guesswork. Our focus is on paid advertising, CRM, and data-driven growth. We are small enough that every campaign matters, yet experienced enough to understand the 'why' behind our strategies. In a team of our size, you'll be surprised by the depth of expertise and knowledge concentrated within a close-knit group.

The Role

This is not a traditional senior position. You will start by taking operational ownership of campaigns and clients, with a clear path to becoming the technical lead for the performance marketing department. Proving operational excellence and team competence within 18 months will lead to team leadership. This path is real and actively supported.

Responsibilities

• Own paid campaigns on Meta and Google (Search, Shopping, PMax, YouTube) from conception to optimization – autonomously, without an intermediary layer.
• Manage budgets in the five- to six-figure range per month and be accountable for performance to clients and management.
• Develop data-driven campaign strategies focused on business outcomes, not just platform KPIs.
• Independently build and maintain tracking setups: GA4, GTM, Meta Pixel, and CAPI.
• Actively utilize AI tools where they enable faster or better results.
• Actively contribute to the development of existing accounts, directly supporting ADLOCA's revenue growth.
• From month 18 onwards (contingent on demonstrated suitability): Build and lead the performance team technically.

Qualifications

• 4+ years of experience in performance marketing, with at least 3 years in autonomous campaign management – preferably in an agency setting.
• Demonstrable results: You can concretely articulate your impact with numbers, context, and your specific contribution.
• Proficiency in managing Meta Ads and Google Ads independently: Search, Shopping, PMax, YouTube.
• Ability to implement tracking setups independently: GTM, GA4, Meta Pixel, and CAPI.
• Agency experience managing multiple parallel accounts.
• AI tools are an integral part of your workflow – not an experiment, but standard practice.
• You think in terms of business outcomes, not just platform metrics.

*Desirable:

• Experience with Klaviyo, HubSpot, or comparable CRM tools.
• Feed management expertise (Channable, Google Merchant Center).
• Initial informal leadership experience.

Benefits

• EUR 70,000-75,000 fixed salary + up to EUR 10,000 variable (tied to existing client revenue goals).
• Clear development path to team leadership – linked to performance, not tenure.
• Direct collaboration with management.
• Genuine scope for influence in a growing agency.
• Hybrid model in Munich.
• Training budget and access to relevant tools.

How to Apply

Send your CV and 2-3 specific results you are proud of.