✨ AI Insights & Summary
This role offers a compelling opportunity for a seasoned Paid Media professional to drive acquisition goals for financial services clients within Red Ventures' dynamic environment. It's a chance to own end-to-end strategy, leverage advanced analytics, and influence investment decisions in a hybrid work setting that balances in-office collaboration with remote flexibility. If you possess a strong analytical mindset, a passion for performance marketing, and experience in navigating complex measurement systems, this position provides a platform to make a significant impact and grow within a leading portfolio of digital companies.
Paid Media Manager
About Red Ventures
Red Ventures is a global portfolio of high-growth companies spanning various industries, including financial services, health services, and consumer products. Our businesses, such as The Points Guy, Lonely Planet, and Bankrate, are dedicated to delivering seamless digital experiences for consumers and solving large-scale digital growth challenges for Fortune 100 clients. We foster a culture that values diverse, inclusive teams and provides world-class experiences and opportunities for our employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
The Role
We are seeking world-class paid media talent to drive our Financial Services clients' acquisition goals. In this role, you will oversee paid media strategy, execution, and investment decisions, ensuring performance outputs align with broader business objectives and unit economics. You will dive deep into performance data, visitor behavior, attribution models, and advanced analytics to inform optimization, experimentation, and long-term growth strategies.
Work Schedule
This role requires a hybrid schedule, based in our South Charlotte, NC or New York, NY office from Tuesday through Thursday, with optional remote work on Mondays and Fridays.
What You'll Do
- Own the complete paid media strategy, including channel roadmaps, testing frameworks, and measurement approaches, with a primary focus on paid search and expansion into other impactful channels.
- Evaluate trade-offs between growth, efficiency, and user experience to guide investment decisions and prioritize initiatives with the highest long-term impact.
- Monitor, analyze, and optimize campaign performance across various paid platforms, internal reporting tools, and visualization dashboards.
- Define success metrics, assess data quality and limitations, and guide stakeholders toward informed decisions, even with imperfect or evolving measurement systems.
- Lead experimentation strategy, including A/B and multivariate testing, to achieve incremental improvements across core Key Performance Indicators (KPIs).
- Develop and present performance insights and recommendations, serving as a trusted thought partner to senior leadership.
- Identify opportunities to enhance paid media processes and workflows through automation, AI-driven tools, and advanced analytics to boost efficiency, scalability, and decision quality.
- Communicate strategy and performance insights to internal teams and external partners or vendors, fostering alignment through clear, data-driven storytelling.
- Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and improve paid media landing page and site experiences.
What We're Looking For
- Demonstrated experience (3-6 years) in owning paid media strategy and performance for high-volume or complex acquisition programs, with a proven record of driving significant business impact.
- A strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
- Advanced Excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
- Experience navigating attribution, incrementality, and measurement bias, with the ability to clearly articulate trade-offs.
- Experience working with external partners, vendors, or client-facing stakeholders is advantageous, including the ability to communicate strategy and performance effectively.
- A desire to work hands-on in an entrepreneurial, performance-driven, and analytically rigorous environment.
Compensation
Total Cash Compensation Range: $100,000 – $120,000 per year
New York City Total Cash Compensation Range: $125,000 – $145,000 per year
Note: This range reflects total cash compensation, which may include base salary, target bonus, or a combination thereof, depending on the role. Equity may be offered separately where applicable. Actual compensation will vary based on location, experience, and qualifications.
Benefits
Red Ventures offers a comprehensive benefits program for eligible full-time employees, including:
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): Full-time employees accrue 20 days annually, increasing to 25 days after five years of service.
Our Commitment to Diversity and Inclusion
At Red Ventures, we believe diverse, inclusive teams are better. We encourage you to watch our video on "Our Belief Statements" to understand the principles guiding our work and our commitment to fostering an inclusive environment. We are an equal opportunity employer committed to providing equal employment opportunities to qualified individuals with disabilities. Reasonable accommodations are available upon request. For accommodation requests, please contact accommodation@redventures.com.