✨ AI Insights & Summary
Extreme Networks is offering a pivotal role for a Senior Director, Field Marketing, Americas, focused on driving a high-impact, AI-enabled marketing strategy across North and Latin America. This position is a fantastic opportunity for a modern, metrics-driven marketing leader to spearhead regional growth by tightly aligning with sales and leveraging cutting-edge AI for planning, execution, and optimization. If you have a proven track record in B2B SaaS GTM motions, experience with partner ecosystems, and a passion for using AI to enhance campaign effectiveness and ROI, this role offers a chance to redefine field marketing excellence in a rapidly growing global networking leader.
About Extreme Networks
Extreme Networks (NASDAQ: EXTR) delivers effortless networking experiences that empower people and organizations. We are a global networking leader pushing technological boundaries through machine learning, AI, analytics, and automation. Over 50,000 customers trust our cloud-driven solutions to accelerate digital transformation.
Inclusion
Inclusion is a core value at Extreme Networks. We are committed to fostering a diverse and inclusive workplace where all employees thrive.
Role Overview
The Senior Director, Field Marketing, Americas, will define and execute an AI-enabled field marketing strategy aimed at driving measurable pipeline, revenue influence, and market presence across North America and Latin America. This strategic and operational leadership role requires close alignment with sales, channel, demand generation, product marketing, and marketing operations to translate regional priorities into scalable growth programs. The ideal candidate is a metrics-driven, full-stack marketer fluent in B2B SaaS GTM motions and experienced with partner ecosystems, actively utilizing AI to enhance planning, execution, personalization, and ROI.
Key Responsibilities
Field Marketing Strategy & Revenue Alignment
- Own the Americas field marketing strategy, aligning with Extreme's revenue goals, regional sales priorities, and vertical market focus.
- Translate corporate GTM strategy into segment-specific field plans for Canada, US, and Latin America.
- Collaborate with Sales and Channel leadership to align plans for maximum return on investment.
AI-Enabled Planning, Execution & Optimization
- Lead the innovative use of AI across field marketing, including:
- AI-enabled creation of campaign materials.
- Predictive account and territory prioritization.
- Event and program performance analysis.
- AI-enabled personalization for executive and ABM experiences.
- Automated post-event follow-up.
- Apply AI insights to optimize budget allocation, program mix, and regional investments in real time.
- Champion a test-and-learn culture, using AI to shorten feedback loops and continuously improve ROI.
Integrated Field Programs & Experiences
- Own the planning and execution of high-impact field programs, including:
- Industry and partner MDF events.
- Executive dinners and C-suite engagements.
- Roadshows, regional activations, and customer forums.
- Account-based targeted demand (1:1, 1:few).
- Programs tightly integrated with digital demand, ABM, BDR, and corporate campaigns.
- Collaborate with Channel and Partner Marketing on joint field and MDF programs.
- Ensure consistent messaging and value articulation in partnership with Product Marketing.
Measurement, Analytics & ROI Accountability
- Own Americas field marketing results, including:
- Weekly reporting on marketing-sourced and influenced pipeline.
- Revenue impact and deal acceleration.
- Program-level ROI and cost efficiency.
- Measure success metrics for field investments to improve decision-making.
- Utilize AI and advanced analytics to surface insights and ROI optimization opportunities.
Leadership & Team Development
- Lead, mentor, and scale a team of regional field marketing leaders and managers.
- Foster a high-performance, outcomes-driven culture focused on accountability, innovation, and collaboration.
- Influence cross-functional stakeholders effectively.
Required Qualifications
Experience & Expertise
- 10+ years of B2B field, regional, or integrated marketing experience, including senior leadership roles in SaaS or enterprise technology.
- Proven success driving significant pipeline and revenue impact in B2B SaaS technology companies.
- Experience supporting direct sales and channel-led GTM motions.
- Strong understanding of enterprise buying cycles and executive audiences.
AI, Data & Modern Marketing Skills
- Demonstrated experience applying AI in marketing to improve targeting, execution efficiency, personalization, and ROI.
- Strong analytical orientation, connecting marketing activity to pipeline, revenue, and lifetime value.
- Fluency with CRM, marketing automation, ABM platforms, and analytics tools.
Leadership & Collaboration
- Executive-level communication and stakeholder management skills.
- Ability to operate effectively in a fast-paced, matrixed, global organization.
- Hands-on leadership style with a bias toward action and continuous improvement.
Benefits and Total Rewards
Extreme Networks offers a comprehensive benefits package, including medical, dental, vision insurance, flexible work schedules, paid time off, retirement savings programs, and more. Specifics vary by country and role.
Equal Employment Opportunity
Extreme Networks is an Equal Opportunity Employer committed to diversity and inclusion. We encourage individuals from underrepresented groups to apply.