Product Marketing Manager

Product Marketing Manager, Cybersecurity

About GuidePoint Security:
GuidePoint Security provides trusted cybersecurity expertise, solutions, and services that help organizations make better decisions and minimize risk. Through a three-tiered, holistic approach to evaluating security posture and ecosystems, GuidePoint enables top organizations, including Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources, and integrate best-fit solutions to mitigate risk.

The Role:
We are looking for a high-energy and proven cybersecurity Product Marketing Manager with experience in an information security company or B2B SaaS tech organization. This individual will work closely with subject matter experts to produce value-based messaging, content, and collateral that effectively differentiates GuidePoint Security’s offerings in the market and facilitates sales efforts. This role will be part of the corporate marketing team and report to the Director of Product Marketing.

The ideal candidate will thrive in a fast-paced environment. This person should be driven by absorbing and learning about every facet of cybersecurity, and passionate about building and communicating the value story and drivers behind products and services.

Roles and Responsibilities:

• Master Storyteller: Translate technical content from SMEs into engaging collateral that draws customers in and clearly articulates how solutions address critical cybersecurity problems.
• Drive thought leadership messaging & positioning for assigned offerings.
• Create differentiated, value-based content and collateral by understanding both the competition and buyer personas involved in purchase decisions.
• Craft compelling Offer messages for use across marketing channels and activities.
• Lead content development and go-to-market strategy for new and existing offerings, including writing/reviewing marketing copy, web page copy, sales collateral, blogs, whitepapers, and videos, collaborating with various teams for alignment.
• Conduct market and competitive analysis to better position services.
• Contribute to the company’s blog strategy and content creation.
• Manage the Digital Asset Management platform to ensure updated and relevant content for all service areas and maintain source documents in a central repository.

Required Experience:

• 3-5 years of cybersecurity product marketing experience (previous Cybersecurity experience is mandatory).
• Detail-oriented and organized multi-tasker capable of executing multiple projects and initiatives simultaneously.
• Demonstrated success in value-based messaging and competitive positioning.
• Excellent written and verbal communication skills.
• Relevant subject matter expertise in cybersecurity products, services, and the industry.
• Understanding of product/service sales cycles and the necessary tools to enable sellers.
• Proven ability to influence cross-functional teams and work collaboratively.
• Preferred experience: Social media, various content types, support for digital marketing campaigns, and ability to write web content.

Travel Requirements:

• Remote
• 10-15% travel (negotiable with manager).

Physical Requirements:

• Sedentary work.
• Substantial movement of wrists, hands, and/or fingers for a minimum of 8 hours a day.
• Required to have close visual acuity to view computer terminals and/or extensive reading for a minimum of 8 hours a day.
• Discuss any additional physical requirements/changes with HR.

Why GuidePoint?
GuidePoint Security is a rapidly growing, profitable, privately-held value-added reseller focused exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,200 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 6,200 customers. Firmly-defined core values drive all aspects of the business, contributing to the company’s success and an enjoyable workplace atmosphere. At GuidePoint, colleagues are knowledgeable, skilled, and experienced, fostering collaboration, mentorship, and guidance. This is a unique opportunity to grow your career with one of the fastest-growing companies in the nation.

Added Perks:

• Primarily remote workforce (U.S. based only; some travel may be required; on-site work may be required for Federal positions).
• Group Medical Insurance options with significant company contributions.
• Group Dental Insurance with 100% employee premium coverage.
• 12 corporate holidays and a Flexible Time Off (FTO) program.
• Healthy mobile phone and home internet allowance.
• Eligibility for retirement plan after 2 months.
• Pet Benefit Option.