Online Marketing Manager - Website & SEO

About Docleads

At Docleads, we transform medical practices and clinics into the first choice for their desired patients. As a specialized practice marketing agency from Munich, we combine data-driven performance marketing with genuine industry understanding to ensure our clients are not only visible online but dominate their niche, attracting the right patients for their desired treatments. We are growing rapidly and aim to scale further, seeking individuals who will actively drive this expansion.

What's Important to Us

We are not looking for mere executors or entry-level candidates. For this role, you must bring at least 3 years of experience in online marketing, possess a cross-channel mindset, and be driven to achieve measurable results for your clients, rather than just completing tasks and waiting for the next brief.

You Are:

• Focused on your clients' digital marketing – from their website and SEO to paid channels, always identifying the biggest impact areas.
• Accountable, proactive, and eager to contribute your own ideas.
• A strategic partner and an implementer: someone who plans, gets hands-on, and delivers results.

Responsibilities:

Strategy & Planning

• Holistically analyze clients' digital presence and develop clear, prioritized action plans focused on attracting desired patients.
• Identify the most impactful channel for each project and set the right priorities.
• Think cross-channel, understanding how websites, organic visibility, and paid channels work together.
• Act as an active sparring partner for our Customer Success Managers, providing operational support and strategic input.

SEO & GEO

• Implement online marketing strategies with a clear focus on revenue-generating measures.
• Handle technical SEO yourself: crawling, indexing, loading times, Core Web Vitals, structured data. Know what you can solve independently and when to seek help.
• Possess a strong understanding of GEO and how AI-based search influences practice visibility.
• Optimize existing content, manage content initiatives, and understand the interplay between technical SEO and content.

Website & Conversion Optimization

• Actively work on client websites, understanding what's needed to convert visitors into patients.
• Conceive and optimize landing pages.
• Identify technical and content-related weaknesses on websites and derive concrete actions.

Qualifications:

• Completed degree in Marketing, Communications, Business Administration, or a comparable qualification.
• Minimum of 3 years of professional experience in online marketing, ideally in an agency environment.
• Strong know-how in SEO and GEO, technical website optimization, and content – understanding the mechanics, not just the surface.
• Plus: Experience with Google Ads.
• Proficient use of GA4, Google Search Console, and common online marketing tools.
• Understanding of conversion, landing pages, and what truly makes a website perform.
• Self-responsibility, drive, and implementation strength.
• Excellent German language skills, both written and spoken.
• Bonus: Experience in the healthcare or medical sector. Familiarity with medical practices and clinics offers a distinct advantage.

Benefits:

• Direct communication with Team Lead and Management: your ideas reach the decision-makers.
• Regular 1:1 feedback and a culture where your opinion is heard and valued.
• A work environment that emphasizes self-responsibility and drive over micromanagement and control.
• Attractive salary package.
• Wellpass, Edenred & Corporate Benefits.
• Deutschland-Ticket coverage.
• Hybrid work & flexible working hours.
• 30 vacation days.
• Up to 30 days of remote work per year – from anywhere.
• Annual training budget.