Social Marketing Manager (UK, Ireland & Netherlands)

Spotify is seeking an exceptional Social Marketing Manager to lead social marketing efforts across the UK and Ireland, with strategic oversight for the Netherlands. This role is perfect for a social-first marketer passionate about music culture, audience behavior, and compelling storytelling.

What You’ll Do

• Oversee the planning and execution of a dynamic social media content strategy for the UK and Ireland, focusing on community building, conversation sparking, and brand engagement. Optimize content per platform, identify trends, and collaborate with influencers.
• Manage key agency partners, fostering creativity, collaboration, and accountability to ensure high-quality execution aligned with brand vision and goals.
• Optimize social media strategies with paid media integration.
• Provide strategic oversight and direction for social marketing in the Netherlands, ensuring alignment with global brand strategy and supporting cross-market activations.
• Participate in the adaptation, creation, and execution of innovative, multi-channel marketing campaigns across all three markets.
• Collaborate closely with Music and Podcast teams to ensure content is culturally relevant and adheres to channel guidelines, with a deep understanding of UK/Irish music culture.
• Define and strengthen brand identity, ensuring consistency and developing culturally resonant campaigns that reflect diversity and music discovery.
• Build and nurture relationships with creators and key players in the UK/Irish cultural landscape.
• Utilize data insights to drive engagement with key audience segments (especially Gen Z), analyze performance metrics, and report trends.
• Stay informed of industry trends, emerging platforms, and audience behavior to adapt strategies.
• Lead social media rollouts for live experiences and major campaigns across paid and organic channels.

Who You Are

• 7+ years in social marketing, preferably in the music, entertainment, or content industries.
• A strong sense of brand identity and creative vision, with excellent presentation and advocacy skills.
• Deep knowledge of UK social media culture and audience behavior, understanding regional content preferences and engagement patterns.
• Demonstrable experience managing social channels for a specific market, with a grasp of regional differences.
• Proven ability to cultivate strong, trusting, and transparent working relationships across all organizational levels.
• Ability to thrive in fast-paced environments, manage tight deadlines, and make real-time decisions.
• Proactive, resourceful, and solution-oriented with a collaborative mindset.
• Well-versed in the music industry, including emerging trends and cultural movements, particularly in the UK and Irish scenes.
• Experience working across international markets or with culturally diverse teams; knowledge of the Netherlands/Benelux market is a plus.
• A genuine passion for music and a strong awareness of cultural trends.

Where You’ll Be

• This role is based in London.
• We offer flexibility with a hybrid work model, allowing for remote work with some in-person meetings.