Marketing Data Analyst – Growth Marketing & Data Analytics

Marketing Data Analyst (Contractor)

Truelogic, a leading provider of nearshore staff augmentation, is partnering with a high-impact digital client to find a skilled Marketing Data Analyst. This role is crucial for maintaining operational velocity and continuity within the client's growth marketing team.

Job Summary:

The Marketing Data Analyst will be responsible for analyzing, tracking, and optimizing paid media investments across SEM, Meta, and TikTok. Reporting to the Senior Director of Growth Marketing, this mid-level contractor will partner with Digital Campaign Managers and external agencies, integrating external advertising platform data with internal business databases. The role requires a self-directed individual proficient in a modern data stack, capable of maintaining conversion API pipelines and utilizing advanced SQL and dbt for actionable budget recommendations.

Responsibilities:

• Channel Performance Reporting: Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and identifying critical channel shifts.
• Dashboard & Model Maintenance: Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub.
• Conversion Pipeline Oversight: Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure data reliability.
• Media Spend Optimization: Combine external marketing data with internal business databases to generate detailed analyses and advise channel managers on budget allocation.
• Insight Communication: Synthesize complex channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.

Qualifications and Job Requirements:

Must-Have Technical Expectations & Core Skills:

• Seniority & Autonomy: Mid-level expertise with a proven ability to operate independently.
• Data Engineering Stack: Strong, advanced SQL skills and hands-on experience building and maintaining dbt models using GitHub.
• Analytics Platforms: Direct experience building, updating, and maintaining modern data dashboards within Sigma.
• Marketing Analytics Depth: Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social, Connected TV, Programmatic) and in-platform measurement.
• Media Optimization: Expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments.
• Communication: Excellent English communication skills with a track record of translating technical metrics into clear business insights for non-technical teams.

Nice-to-Have:

• Previous analytical experience within the Financial Services industry.
• Experience accelerating coding workflows using next-gen development utilities (e.g., Claude Code, Cursor, Codex).

Engagement Details:

• Commitment: Full-time (8 hours/day, 5 days/week), operating within US East Coast (EST) or West Coast (PST) time zones.
• Duration: Initial 3-month contract (paternity leave cover) with a high probability of long-term extension.
• Start Date: Immediate (Targeting to start within the next 1 to 2 weeks).

What We Offer:

• 100% Remote Work: Work from your preferred location with just a laptop and reliable internet.
• Highly Competitive USD Pay: Excellent, market-leading compensation in USD.
• Paid Time Off: Policies to ensure you have time to unwind and recharge.
• Work with Autonomy: Freedom to manage your time, focusing on results.
• Work with Top American Companies: Gain experience on innovative, high-impact projects with industry-leading U.S. companies.

Why You’ll Like Working Here:

• Culture That Values You: Prioritizes well-being and work-life balance, offering engagement activities and fostering dynamic teams.
• Diverse, Global Network: Connect with over 600 professionals in 25+ countries.
• Team Up with Skilled Professionals: Collaborate with senior talent and seasoned experts.

Apply now!