Account-Based Marketing (ABM) Manager

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. We are dedicated to the success of technology solution providers, empowering over 45,000 partners to manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology.

Our company is powered by our connections, our colleagues, and our community. We embrace diversity and value unique contributions. We invite discovery and debate, recognize key moments as milestones, and see you for your individual strengths. Our inclusive, positive culture ensures every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

What You’ll Do

• Design and execute ABM plays across acquisition, competitive displacement, and named accounts.
• Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals.
• Translate strategy into clear, actionable weekly plans (accounts, plays, owners).
• Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables.
• Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement.
• Map buying committees within target accounts to refine messaging and outreach.
• Own reporting on pipeline sourced/influenced, account engagement, and campaign performance.

What We’re Looking For

• Required: Experience in B2B marketing and Account-Based Marketing (ABM).
• Strong collaboration skills and experience partnering with Sales.
• Data-driven mindset with experience using intent data and marketing platforms.
• Ability to manage multiple campaigns and translate strategy into execution.

Working Conditions

• Onsite, hybrid, or remote depending on location.
• 0–10% travel required.

About ConnectWise

ConnectWise is a global leader in software for technology solution providers. We are committed to fostering a diverse and inclusive workforce where everyone is valued. We provide equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic protected by applicable laws.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job. If you need a reasonable accommodation during the application and hiring process, please contact talentacquisition@connectwise.com or 1-800-671-6898.