Sales Enablement Manager

Location: Amsterdam, Hybrid

About Lucid Software:

Lucid Software is the industry leader in visual collaboration and work acceleration, empowering teams to visualize and build the future. Our award-winning products, business practices, and workplace culture have been recognized by Forbes Cloud 100 and Fortune Best Workplace in Technology. We operate on a hybrid model, allowing flexibility in how and where our employees work, aligned with role and team needs. Our core values—teamwork over ego, innovation, individual empowerment, initiative, ownership, and passion for excellence—guide our commitment to a respectful and inclusive environment for all.

About the Role:

This hands-on, self-driven Sales Enablement Manager will lead onboarding, performance coaching, and the development and delivery of high-impact enablement programs for Lucid's EMEA Sales teams. As part of the Field Enablement team, you will collaborate closely with EMEA sales leadership, frontline managers, cross-functional partners, and global enablement peers to equip sellers with the necessary knowledge, skills, and tools for consistent field execution.

Your initiatives will focus on facilitating workshops, providing one-on-one coaching, training new hires, reinforcing our sales methodology, and adapting global enablement priorities into practical, regionally relevant deliverables. The ideal candidate is an excellent facilitator, a strong coach, and a credible partner to sales leaders, comfortable in a fast-paced B2B SaaS environment. You will translate business priorities, performance gaps, and field feedback into impactful enablement experiences that enhance seller skills and drive measurable results.

Responsibilities:

Regional Enablement & Field Readiness:

• Serve as the primary enablement partner for all EMEA sales roles (Enterprise, Corporate, Mid-Market, SMB Account Executives).
• Partner with EMEA sales leaders and frontline managers to identify skill gaps, performance trends, and regional enablement needs.
• Customize global enablement programs to meet EMEA-specific market needs, buyer behavior, and sales priorities.
• Facilitate live enablement workshops focused on applying sales methodology, messaging, and competitive positioning in customer conversations.
• Reinforce enablement initiatives post-launch through ongoing practice, coaching, manager partnership, and follow-up.

Workshops, Coaching & Skill Development:

• Design, build, and facilitate practical workshops aimed at helping sellers achieve their targets.
• Craft and execute high-impact coaching plans tailored to diagnosed needs and designed to help reps meet key performance indicators.
• Support regional launches for new products, messaging updates, sales plays, methodology changes, and tools.
• Create and maintain enablement assets, including sales playbooks, facilitator guides, coaching resources, practice exercises, and job aids.
• Assist frontline managers with coaching and guidance to reinforce enablement priorities in team meetings, deal reviews, and coaching conversations.
• Stay connected to the field by attending team meetings, listening to sales calls, gathering feedback, understanding workflows, and identifying day-to-day challenges.
• Continuously evaluate the effectiveness of coaching plans and enablement solutions using data-driven insights to measure tangible business impact.
• Share EMEA field insights with global enablement and GTM partners to improve programs and execution.
• Build manager-facing resources and conduct dedicated enablement sessions for managers to enhance their coaching, pipeline inspections, and team meetings.
• Leverage AI-enabled insights to identify skill gaps, analyze rep performance, and personalize coaching recommendations.

New Hire Onboarding & Ramp:

• Support the regional execution of the global new hire onboarding program for EMEA sales roles, ensuring rapid and confident ramp-up.
• Facilitate onboarding sessions, practice workshops, one-on-one coaching, and role-specific learning activities.
• Act as a day-to-day enablement coach for new hires, guiding them to achieve key performance milestones.
• Track new hire progress, identify areas of struggle, and provide targeted coaching to improve early productivity.
• Partner with sales managers to coordinate onboarding, provide performance insights, and collect feedback to ensure new hires are prepared for success within their first 90 days.

Requirements:

• 4+ years of experience in Sales, Sales Enablement, or Sales Leadership within a SaaS environment.
• Proven experience coaching sales professionals with a track record of delivering tangible, measurable results (e.g., improved ramp time, quota attainment). Formal coaching certification or training is highly preferred.
• Experience utilizing AI tools to analyze seller performance, generate insights, and enhance coaching and training effectiveness.
• Strong facilitation skills with experience leading engaging live and virtual workshops for sales audiences.
• Familiarity with formal sales methodologies such as MEDDPICC, Challenger, Command of the Message, Sandler, or ValueSelling.
• Experience with sales tools like Salesforce, Gong, ZoomInfo, or similar systems.
• Ability to translate complex concepts into clear, practical, field-ready enablement solutions.
• Credibility in partnering with sales leaders and frontline managers.
• Excellent communication, writing, presentation, and stakeholder management skills.
• A data-informed mindset with the ability to use metrics and feedback to improve rep performance.
• Ability to pivot quickly and manage multiple complex projects simultaneously in a fast-paced environment.
• Fluency in English is mandatory.

Preferred Qualifications:

• German-speaking is strongly preferred. Dutch-speaking is optional.

Work Environment:

• Hybrid workplace: In-office days on Tuesdays and Thursdays each week in the Amsterdam office.