✨ AI Insights & Summary
This is a rare opportunity to build a category-defining brand from the ground up in the massive German gift card market. Joy_ is a revolutionary company with a live, end-to-end e-commerce AI infrastructure that allows users to purchase any product from any online shop. The role is for a visionary brand builder who can translate this groundbreaking technology into a compelling narrative that captivates the nation. If you're a creative powerhouse with a data-driven instinct and a passion for making a loud, unforgettable impact, this is your chance to shape the future of AI commerce and gifting.
About Joy_
Imagine a world where every product online is instantly accessible. Joy_ has built the AI infrastructure to make this a reality, handling the entire e-commerce value chain – from sourcing and payment to fulfillment and returns – across any online shop, without merchant contracts or APIs. Their first product, a universal gift card redeemable for any product from any shop, is already disrupting the 20 billion euro German market. Backed by top European investors, Joy_ is a fast-growing, remote-first company with a strong presence in Berlin.
The Opportunity: Brand & Narrative Lead
This is your shot at building a brand that becomes a household name. We're looking for someone to own the initial impression people have of Joy_, crafting a narrative and brand identity that's as impactful as Oatly or TrueFruits. You'll be responsible for creating campaigns that stop the scroll and convert, making a tired category feel fresh and exciting.
What You'll Do
- Develop the Brand Narrative: Craft and position Joy_'s unique story, differentiating it from traditional gift cards and establishing it as the new alternative.
- Tell the Product Story: Make the revolutionary capabilities of the gift card believable and exciting, leveraging the "Zu-Gut-Schein" (almost too good) framing.
- Own Growth Channels: Lead and scale efforts on TV, Out of Home, and Social media (including a TikTok UGC engine), with a vision for international expansion into the UK and US.
- Ensure Brand Consistency: Maintain a unified and unmistakable brand voice and visual identity across all touchpoints.
- Drive Conversion: Utilize data to monitor channel performance and optimize campaigns for maximum conversion.
What Makes a Good Fit
We value what you've built over your resume. Ideally, you have:
- 3+ years of brand building experience: Preferably in consumer, retail, or culture, with a track record of creating brands that reach a broad audience.
- Exceptional Taste: A keen sense for brand, content, social trends, and the zeitgeist.
- Social Media Savvy: Deep understanding of social media dynamics, including influencer and creator collaborations.
- Channel Expertise: Proven experience running growth channels like TV, OOH, and TikTok UGC engines is a significant plus.
- Bold Creativity: A drive to innovate and create work that stands out.
- Hands-on Creator: Ability to write scripts, edit reels, and manage projects.
- Ownership Mentality: Proactive, decisive, and comfortable shipping quickly.
- AI-Native: Proficient in using AI tools for creative asset generation and efficiency.
- Language Skills: Fluency in German and English is essential.
What's In It For You
- Ownership: Lead the entire brand and marketing surface, working directly with founders, with a real budget and "Blue Slide" time for innovative projects.
- Growth: Collaborate with experienced operators and engineers at the forefront of consumer brand building.
- Autonomy: Enjoy a remote-first environment that prioritizes your best working methods.
- Equity: Meaningful stock options to share in the company's success.
- Impact: See your work come to life rapidly across products, campaigns, and retail.
Why This Role is Truly Different
This isn't about polishing existing assets; it's a blank canvas to create something entirely new. Joy_ is positioned to disrupt the stagnant gift card market with a fresh, loud, and innovative brand. As brand awareness is the single most important channel and priority, you'll have significant budget and direct access to co-founders to make a real impact from day one.