✨ AI Insights & Summary
This Chief Revenue Officer (CRO) role at How to Manage A Small Law Firm (HTM) is a transformative opportunity for a growth architect, not just a sales manager. HTM is on a mission to empower law firm owners, and this executive will be pivotal in designing and integrating the entire revenue ecosystem – from marketing to client retention. The position demands a visionary leader who can architect growth, build scalable systems, and inspire teams, offering a chance to significantly shape the future of a mission-driven company. This is an ideal role for a strategic, data-driven, and innovative leader eager to build and optimize a complete revenue engine in a high-growth, remote environment.
About How to Manage A Small Law Firm (HTM)
HTM is dedicated to helping law firm owners build successful businesses that provide freedom, profitability, and impact. They offer resources and strategies to transform law practices into thriving enterprises.
The Role: Chief Revenue Officer (CRO)
Forget the traditional sales playbook; we're looking for someone to design the entire revenue ecosystem. As Chief Revenue Officer, you will own, integrate, and optimize every aspect of our revenue generation, including Marketing, Intake, Sales, Client Success, and Retention. You will work directly with the CEO and executive team to drive sustainable revenue growth by building the systems, strategies, and teams necessary for success.
What You'll Be Responsible For
- Revenue Strategy & Growth:
- Develop and execute the company's overall revenue strategy.
- Own revenue performance across Marketing, Intake, Sales, and Retention.
- Identify new growth opportunities, channels, partnerships, and market segments.
- Drive customer acquisition, conversion, expansion, and retention initiatives.
- Forecast revenue and provide strategic recommendations.
- Marketing Leadership:
- Oversee marketing strategy, campaigns, lead generation, and brand positioning.
- Continuously test and optimize messaging, funnels, and acquisition channels.
- Identify emerging market trends.
- Leverage data to improve conversion rates and acquisition costs.
- Sales & Intake Leadership:
- Build alignment between marketing, intake, and sales.
- Improve lead conversion throughout the customer journey.
- Establish performance metrics, accountability, and reporting systems.
- Coach leaders and teams to exceed revenue targets.
- Client Retention & Expansion:
- Drive retention, customer success, and lifetime value initiatives.
- Improve client engagement and referral generation.
- Develop strategies to increase renewals, upsells, and customer loyalty.
- Executive Leadership:
- Serve as a key member of the executive leadership team.
- Collaborate closely with CEO, COO, CFO, and future CPO.
- Bring fresh ideas, challenge assumptions, and shape company strategy.
- Build scalable systems for long-term growth.
What Success Looks Like (First 12 Months)
- Create alignment across all revenue functions.
- Improve lead-to-client conversion rates.
- Increase customer retention and lifetime value.
- Build scalable revenue systems and processes.
- Introduce innovative growth initiatives and new acquisition channels.
- Establish clear metrics and accountability.
- Become a trusted strategic partner to the executive leadership team.
Who Thrives Here (The Ideal Candidate)
- A Builder: Enjoys creating rather than maintaining.
- Strategic & Executional: Can think strategically and execute flawlessly.
- Data-Driven: Uses data effectively without getting stuck in analysis paralysis.
- Decisive: Comfortable making decisions with incomplete information.
- Curious: Naturally explores market trends and customer behavior.
- People Developer: Energized by developing talent and building teams.
- Agile: Moves quickly while creating structure and accountability.
- Collaborative & Confident: Can challenge ideas and earn trust.
What We're Looking For (Required Experience)
- 10+ years of progressive leadership experience in revenue, sales, marketing, or growth functions.
- Experience overseeing multiple revenue-generating departments simultaneously.
- Proven track record of driving significant revenue growth.
- Experience leading both marketing and sales organizations.
- Strong understanding of customer acquisition, conversion optimization, retention, and revenue operations.
- Experience building and scaling systems, teams, and processes.
- Strong financial acumen and forecasting experience.
Preferred Experience
- Coaching, education, consulting, professional services, or membership-based businesses.
- Entrepreneurial, founder-led, or high-growth organizations.
- Direct response marketing and digital marketing strategies.
- Managing remote teams.
Why Join HTM?
Join a passionate executive team committed to innovation, collaboration, and continuous improvement. You'll have the opportunity to shape the future growth of a company that makes a meaningful difference for law firm owners nationwide. If building the next stage of growth excites you, we want to hear from you.