Demand Generation Leader (B2B SaaS)

Who We Are

Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code. If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on… We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code. Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations. We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.

Who We're Looking For

We're looking for a demand gen leader who can own the full pipeline function — strategy, execution, and the team behind it. You'll manage two existing team members and be the person accountable for turning marketing investment into revenue.

Your Responsibilities

• Own and hit pipeline and MQL targets.
• Develop and execute full-funnel strategy across paid, email, lifecycle, and campaigns.
• Manage budget allocation and performance reporting.
• Lead and develop a two-person demand gen team.
• Oversee marketing automation and attribution infrastructure.
• Ensure alignment with sales on lead quality, handoffs, and follow-through.

What You Bring to the Table (Requirements)

• 6–8+ years in B2B SaaS demand generation.
• At least 2 years of team management experience, with a focus on coaching.
• Comfortable owning paid performance and systems, not just strategy.
• Strong data analysis skills: ability to build dashboards, interpret attribution, and make budget cases.
• Experience with PLG or product-led + sales hybrid models is a strong plus.
• Hands-on experience with HubSpot or equivalent marketing automation platforms; understanding when to automate and when to keep it simple.
• High ownership and grit: Operate with a founder's mentality, taking initiative and seeing tasks through to completion.
• Sharp written communication: Ability to brief content teams, pitch to leadership, and write clear copy.

Why Softr is the Best Place to Work (Benefits)

• Impactful Growth: Join a fast-growing company with the opportunity to make a large-scale impact.
• Ownership & Equity: Competitive salary and equity options.
• Flexibility: Fully remote work environment with a flexible schedule.
• Lean & Agile: High ownership, zero bureaucracy. A lean team with a get-things-done mindset.
• Team Connection: Annual company retreat and team gatherings.
• Strategic Role: Opportunity to build the sales motion from the ground up and significantly influence the company's trajectory.
• Direct Leadership Access: Work directly with the founders and leadership team.
• Customer Love: Benefit from a product loved by over 1 million users, receiving positive feedback that validates your work.
• Strong Backing: Well-resourced, profitable, and supported by top investors and angel investors.