Flagstar - Marketing Analytics Lead

Job Summary

Flagstar’s Client Insights & Analytics Team is dedicated to utilizing cutting-edge analytics and modern data platforms to unlock actionable insights. We empower smarter decision-making by balancing business outcomes with customer needs.

Role Overview

As the Marketing Analytics Lead, you will be a key contributor to our team, responsible for developing and executing analytics strategies that inform and optimize our marketing efforts. You will work with complex datasets to identify trends, measure campaign performance, and provide data-driven recommendations to enhance customer engagement and achieve business goals.

Responsibilities

• Develop and implement marketing analytics strategies.
• Analyze marketing campaign performance and provide insights for optimization.
• Identify key performance indicators (KPIs) and track progress towards marketing objectives.
• Collaborate with marketing teams to understand their data needs and provide analytical support.
• Utilize advanced analytical techniques and tools to uncover actionable insights.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Contribute to the continuous improvement of data platforms and analytical capabilities.

Requirements

• Proven experience in marketing analytics or a related analytical role.
• Strong understanding of marketing principles and digital marketing channels.
• Proficiency in data analysis tools and techniques (e.g., SQL, Python, R).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Bachelor's degree in Marketing, Statistics, Economics, or a related field.

Location

Nationwide, MI 48098