Social Media Ads Manager (Paid Social)

About Ruby Labs

Ruby Labs is a leading tech company that creates and operates innovative consumer products, offering diverse opportunities across health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the Role: Social Media Ads Manager (Remote)

This is a hands-on builder role focused on driving growth through paid social channels. You will own the Meta paid social program end-to-end, managing strategy, budget, creative, and performance optimization. The role requires a deep understanding of Meta Ads Manager and a performance-driven mindset, measured by CPA and ROAS. You will be responsible for scaling spend profitably and iterating on creative strategy to achieve key performance indicators.

What You'll Own (Your KPIs):

• Paid social CPA against a defined blended target.
• ROAS / return on ad spend at the channel level.
• Spend efficiency and budget pacing.
• Creative testing velocity and win rate.
• Channel growth — scaling spend profitably over time.

Key Responsibilities:

• Own Meta Paid Social: Manage strategy, campaign builds, budget allocation, bidding, audience targeting, optimization, and scaling across the product portfolio.
• Hit Performance Targets: Manage spend against CPA and ROAS goals, pace budgets, and make daily/weekly optimization decisions.
• Drive the Creative Engine: Partner with creators and designers to brief, test, and iterate on ad creative, defining the testing roadmap.
• Run a Disciplined Testing Program: Structure and analyze A/B tests across creative, audiences, placements, and offers.
• Build Reporting & Feedback Loop: Track performance, surface insights, and collaborate with data teams on attribution and measurement.
• Expand the Channel: Lead expansion into additional platforms (e.g., YouTube, TikTok) as Meta proves successful.
• Coordinate Cross-Functionally: Align messaging, landing pages, and audience strategy with paid search teams, agencies, and product teams.

Qualifications:

• 3+ years managing paid social campaigns with direct ownership of budget and performance, ideally in a D2C, subscription, or app/web product environment.
• Deep, hands-on expertise in Meta Ads Manager (campaign structure, Advantage+, audience strategy, pixel/Conversions API, creative-first optimization).
• Performance-driven mindset, comfortable with data-driven decisions and measured on CPA and ROAS.
• Strong creative instincts and ability to brief and direct creative.
• Analytical fluency in reporting tools, attribution, and translating numbers into action.
• Self-directed and organized, able to prioritize effectively.

Nice to Have:

• Hands-on experience with YouTube and Google Display ads.
• Hands-on TikTok Ads experience.
• Experience scaling a channel from early stage to meaningful spend.
• Familiarity with SaaS/subscription unit economics.
• Experience working with creative teams or UGC pipelines.
• SQL or comfort working with raw performance data.

Location:

• Ruby Labs operates within the CET (Central European Time) zone. Applicants located within approximately ± 4 hours of CET are welcome to ensure optimal collaboration.

Benefits:

• Remote Work Environment
• Unlimited PTO
• Paid National Holidays
• Company-provided MacBook
• Flexible Independent Contractor Agreement (details provided via link)

Interview Process:

• Recruiter Screening (40 minutes)
• Take-Home Assignment
• Technical Interview (45 minutes)
• Final Interview (45 minutes)

Life at Ruby Labs:

At Ruby Labs, we move fast, aim high, and expect the same from our team. We look for ambitious, driven individuals ready to give their best every day. This is a place for those who thrive under pressure, embrace challenges, and see opportunity in every obstacle. Effort is matched with reward, and we provide a platform for significant growth and success.