Organic Growth Lead

About GASOLINA

GASOLINA provides next-gen nutrition at the intersection of supplements and lifestyle products. We are launching MAN IN A CAN – the world's first functional beverage optimized for men's health – in mid-August, creating an entirely new product category validated by over 6,000 test persons. With a unique brand and product, we have high ambitions to become a leading European lifestyle brand for the health-conscious and wellbeing-minded.

About the Role

As the leader of Organic Growth, you will own how the world discovers the brand before purchase. This encompasses brand image, community engagement, creator and brand collaborations, B2B partnerships, and guerrilla stunts. You will engineer the consumer touchpoints that create a movement people want to join. Reporting directly to the founder, you will manage a budget from day one and build the entire organic growth engine from 0 to 1. Our promise includes high exposure, high responsibility, and high velocity while building one of the most unique consumer brands today. Given a certain seniority, a Co-Founder role is conceivable.

Responsibilities

• Work directly with the founder to make the brand spread and convert.
• Grow the community and turn warm followers into die-hard fans and repeat buyers.
• Iterate the brand and product positioning to achieve product-market fit.
• Build and manage creator partnerships, including recruiting young, lifestyle-aligned creators and owning seeding and sample logistics.
• Land brand collaborations with aligned fitness, health, and lifestyle brands.
• Build gym and other brick-and-mortar sales partnerships.
• Plan and execute live activations, such as workout/run clubs, expos, field sampling, and guerrilla stunts.

Requirements

• 1+ year of full-time experience OR various high-impact internships at a consumer brand or in a high-performing environment (startup, consulting, VC, finance).
• Very good English and German language skills.
• Based in Berlin, Munich, or willing to relocate.
• Excellent visual taste and cultural grasp.
• Ability to analyze problems paired with a rigorous drive to solve them and get things done.
• Profound passion and hunger to build a brand from the ground up and make it big.

Benefits

• #1 hire next to the WHU founder with full 0 to 1 exposure, substantial responsibility, and vast creative headspace.
• Considerable founding team equity options.
• Clear path to a 'Head of' to long-term C-level role as the company scales.

Join Us

We're just getting started and have the major ambition to become the coolest brand creating food and beverage innovations that work like supplements and feel like lifestyle products. If this mission lights you up and you don't back down from an actual challenge, we want to hear from you.