Performance Copywriter

About MailerLite

MaiilerLite is one of the fastest-growing email marketing services, empowering over 1 million businesses worldwide to connect with their customers. Our passionate team of over 170 individuals is dedicated to innovation and continuous improvement.

Why MailerLite?

• Drive Real Results: Your copy will directly impact conversion metrics with real audiences and data.
• Growth & Development: Continuously experiment, learn, and evolve in a supportive team environment.
• Ownership: Take full responsibility for your tasks with minimal micromanagement.
• Expert Support: Collaborate with a diverse team of experts eager to share knowledge.
• Remote Flexibility: Choose your work environment daily and embrace our remote culture.
• Stability: Join a company with over 10 years of sustained growth and a stable workplace.

What You Will Work On

• Conversion-driven Search & Social Ad Copywriting: Craft high-intent headlines and descriptions for Google Ads (RSA) to improve Quality Score and lower CPA. Develop compelling ad copy for Meta, LinkedIn, and other social platforms.
• High-Conversion Landing Pages: Design narrative flow and write copy for landing pages that maintain ad message match and convert traffic through the funnel.
• Conversion Rate Optimization (CRO): Conduct A/B testing on headlines, CTAs, and hooks. Analyze performance data to iterate on successful copy and phase out underperforming assets.
• Multi-Channel Scripting: Write high-impact scripts for short-form and longer-form video ads.
• Collaborative Strategy: Partner with Ads managers and designers to align creative vision with technical targeting and visual elements.

What We Expect From You

• Experience: 3–5 years of proven track record in a performance marketing agency or a fast-growing B2B brand.
• Language: Native English proficiency with excellent written and verbal communication skills.
• Market Knowledge: Proven experience and deep understanding of the US market.
• Mindset: A "Conversion-First" mindset, understanding consumer psychology and triggers.
• Technical Skills: Familiarity with Google Ads interfaces, landing page builders, and basic SEO principles.
• Data Analysis: Ability to analyze performance dashboards and use data to inform copy improvements.
• Portfolio: A portfolio showcasing campaign metrics, before-and-after copy examples, or case studies demonstrating a direct lift in conversions.
• Availability: At least 4 hours of daily overlap with the CET timezone.

What We Offer

• Salary: From $50,000 per year, based on experience and qualifications.
• Culture: Remote-first, allowing you to work from anywhere.
• Health: International health insurance with monthly payout options.
• Travel: Company-paid annual retreats.
• Vacation: 31 days of vacation (including public holidays).
• Sick Leave: 12 paid sick days (no doctor's note required; transferable to care for sick children).
• Creative Days: 4 paid creative days per year (one per quarter).
• Parental Support: 12 paid parental days per year (one per month) and 100% paid parental leave (3 months maternity, 1 month paternity) for birth or adoption.
• Parenting Budget: $1000 gift for new child arrival (birth or adoption).
• Joy Budget: Annual allowance starting at $1,000, increasing over time.
• Equipment: MacBook and other necessary tools provided.

Apply

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