Creative Director, Growth and Product Marketing

Creative Director, Growth & Product Marketing

About the Role

Chime is looking for a visionary Creative Director to lead the creative strategy, systems, and execution for our Growth and Product Marketing teams. Reporting to the Head of Creative, this role will be instrumental in defining the creative vision and output across a broad spectrum of marketing initiatives, including performance marketing, lifecycle communications, web content, organic growth content, DRTV, product branding, and product go-to-market campaigns.

This position sits at the critical intersection of brand, growth, product storytelling, and emerging technology. You will translate member insights, product value propositions, and audience behavior into creative assets that effectively drive acquisition, activation, engagement, and retention. We seek a creative leader who understands that exceptional growth creative is, fundamentally, great creative: insight-led, emotionally resonant, distinctive, brand-building, and engineered to drive measurable action. You should be energized by the unique creative challenges inherent in growth marketing—crafting work that connects, converts, learns, improves, and reaches a wider audience with greater relevance.

People Management & Hands-On Leadership

This is a people management role for an individual adept at building and leading high-performing creative teams, nurturing talent, and establishing systems that enable great ideas to scale effectively. It is also a hands-on creative leadership position. You will manage and mentor a multidisciplinary team while remaining closely involved in the creative process, applying your strong creative instincts and contributing directly when necessary.

Shaping the Future of Creative

You will play a key role in shaping the future of Chime's AI-enabled creative practice. This involves exploring how new tools, workflows, and agent-powered systems can enhance speed, personalization, experimentation, localization, versioning, quality assurance, performance analysis, and overall scale—all without compromising creative craft, distinctiveness, or brand quality.

Compensation & Benefits:

• Base Salary: $201,000.00 - $279,000.00 annually (actual salary may vary based on location, skills, qualifications, and experience).
• Bonus Eligibility: Full-time employees are eligible for a performance-based bonus.
• Equity: Competitive equity package.
• Comprehensive Benefits: Medical, dental, vision, life, and disability insurance.
• Retirement: 401k match.
• Time Off: Generous vacation policy, company-wide Chime Days, and additional company-wide paid days off.
• Community Support: 1% of your time off dedicated to supporting local community organizations.
• Wellness: Annual wellness stipend.
• Parental Leave: Up to 24 weeks paid leave for birthing parents and 12 weeks for non-birthing parents.
• Family Planning: Access to Maven, a family planning tool, with $15k lifetime reimbursement for related services.
• Engagement: In-person and virtual events, including cooking classes, meditations, music festivals, and more, plus snack boxes.

Key Responsibilities:

• Own the creative vision, systems, and output across Growth and Product Marketing, ensuring strategic sharpness, cultural relevance, brand building, and performance driving.
• Lead creative development for paid social, display, streaming, video, SEM, DRTV, web, lifecycle communications, product GTM campaigns, PMM toolkits, and organic growth content.
• Collaborate closely with Growth Marketing, Product Marketing, channel leads, data, brand, legal, and compliance teams to develop creative strategies grounded in product positioning, audience insights, funnel stage, and performance goals.
• Lead, manage, and develop a multidisciplinary creative team (e.g., ACDs, art directors, designers, copywriters, video editors, motion designers, creative specialists).
• Set creative direction, conduct reviews, elevate work quality, and foster a culture of creative excellence, curiosity, experimentation, and continuous improvement.
• Develop scalable creative toolkits, campaign systems, frameworks, operating models, and production approaches to accelerate high-quality work.
• Shape the team's AI-enabled creative workflow strategy, identifying opportunities to enhance ideation, production, versioning, personalization, localization, QA, analysis, and creative throughput.

Qualifications:

• 10+ years of experience in creative roles, with a minimum of 3-5 years in a leadership position overseeing performance or growth-focused creative.
• Deep experience with DTC creative, including understanding feed-based content, testing methodologies, and performance analysis.
• A strong portfolio showcasing paid social, digital, and video creative with demonstrable performance outcomes.
• Fluency across the entire marketing funnel (awareness through conversion) and the ability to adapt creative strategy accordingly.
• Proven ability to lead a creative team while remaining hands-on with the work.
• Excellent collaboration skills with cross-functional partners in growth, PMM, data, and brand.
• Comfort working in a fast-paced, test-and-learn environment where both speed and quality are paramount.
• Experience with or strong curiosity about AI creative tools and their potential to accelerate production and testing.

About Chime:

At Chime, our mission is to help everyday Americans achieve financial progress. We've built a leading financial technology company (not a bank) that provides helpful, easy, and free core banking services. Our user-friendly tools empower millions to take control of their finances, whether saving, buying a home, starting a business, or pursuing education. We are a team of problem solvers, dreamers, and builders united by a shared obsession: our members. Our culture is entrepreneurial, emphasizing boldness, risk-taking, collaboration, diverse perspectives, and honest feedback. Integrity is paramount, guiding every aspect of our business as we strive to help millions unlock their financial potential.

*Chime is a financial technology company, not a bank. Banking services are provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

Equal Opportunity Employer:

Chime is an Equal Opportunity Employer committed to fostering a diverse and inclusive environment. We encourage applications from individuals of all backgrounds, skills, and perspectives. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis. We also consider qualified applicants with criminal histories in accordance with applicable laws. If you require accommodation during the application process, please contact benefits@chime.com.

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