Senior Content Writer

About Amundi

Amundi is a leading European asset manager and a global top-10 player, offering a comprehensive range of savings and investment solutions in active and passive management, traditional and real assets. Serving 100 million clients (retail, institutional, and corporate), Amundi provides services and technological tools covering the entire savings value chain. As a Crédit Agricole group subsidiary, Amundi manages nearly €2,300 billion in assets and operates through six international management platforms. Our financial and extra-financial research capabilities, along with a long-standing commitment to responsible investment, position us as a key reference in asset management. With 5,500 professionals across 35 countries, Amundi is a trusted partner committed to client and societal interests.

Job Details

• Reference: 2026-109125
• Job Type: Permanent Contract (CDI)
• Position: Non-Management
• Work Status: Cadre (Executive)
• Anticipated Start Date: 01/06/2026
• Location: Paris, France (75 - Paris, Ile-de-France)
• Work Model: Hybrid

Type of Role

Crédit Agricole S.A. - Marketing and Communication

Job Title

Senior Content Writer - International Content Marketing H/F

Responsibilities & Missions

Within the Content Marketing department, the goal is to attract and retain a defined audience and drive profitable customer action through valuable, relevant, and consistent content creation and distribution. This involves close collaboration with digital marketing, sales, and investment teams.

• Contribute to defining the content strategy to enhance Amundi’s positioning and appeal, driving measurable business outcomes.
• Execute the content strategy by creating clear, engaging, and compliance-ready content that highlights Amundi’s investment themes, asset classes, and funds across various channels.
• Produce written and multimedia assets to support distribution and brand objectives, educating, engaging, and converting target audiences (fund selectors, distribution, digital platforms, retail).
• Proactively participate in the content strategy and editorial plan, aligning with business objectives and client demand.
• Articulate Amundi’s positioning as a strategic/trusted partner through thought leadership articles, pitchbooks, and other content.
• Produce high-quality written and multimedia content: thought leadership articles, fund insights, web pages, blog posts, social posts, video scripts, podcast outlines, event slides, and brochures/flyers.
• Identify and utilize internal/external information sources, collaborating with investment specialists and marketing teams.
• Address a broad range of content themes: macro/markets, thought leadership, and investment across multiple asset classes/products. May require specialization in certain topics/asset classes.
• Transform portfolio manager interviews, research papers, and market commentary into audience-appropriate content.
• Repurpose long-form content into short-form assets for social media, email, slides, and sales materials.
• Adapt content tone, complexity, and structure for different client segments and channels.
• Apply basic SEO/GEO best practices for website content.
• Track content performance metrics to improve engagement and discoverability.
• Ensure content is compliance-ready, managing legal/compliance review processes.
• Contribute to competitive benchmarking of content strategies.
• Contribute to and occasionally coordinate transversal projects relevant to the business line.

Candidate Profile

• Minimum Education: Master's Degree (Bac + 5 / M2) or equivalent.
• Minimum Experience: 3-5 years.
• Experience: Over 5 years of experience, preferably in investment writing or a marketing role within asset/investment management.
• Investment Knowledge: Understanding of financial markets and investment processes.
• Key Skills:
• Genuine interest and understanding of financial markets.
• Excellent written and editorial skills in English (French proficiency is a plus), with ability to adapt content for different targets and media.
• Attention to detail and ability to meet tight deadlines.
• Ability to inspire and lead transversal projects.
• Strategic and analytical thinking, with a research-based approach.
• Creativity and ability to think outside the box, embracing innovation.
• Proficiency in leveraging AI for content creation and adaptation.
• Experience briefing and managing external vendors.
• Languages: English and French.