Field and Event Marketer

About Your Role

As a Field and Event Marketer at Pogo, you will own conferences, dinners, and IRL events as core B2B channels. You'll manage a high volume of events year-round, from logistics and project management to evaluating their effectiveness and planning future participation.

Key Responsibilities

• Manage end-to-end logistics for the conference and dinner program, including venues, vendors, travel, materials, staffing, and follow-up.
• Build and maintain strong relationships with event organizers, venues, and partners.
• Evaluate the Return on Investment (ROI) for every event to determine future worthiness and identify areas for improvement.
• Ensure Pogo's brand presence is exceptional at every in-person touchpoint, including event displays, dinner menus, and swag.
• Travel up to twice a month to ensure the highest priority events run smoothly.
• Collaborate with sales and marketing teams to ensure events drive conversions.
• Execute creative guerrilla marketing experiments where innovation is prioritized over budget.

About You

Qualifications

• Likely 1–6 years of experience in conference servicing, field marketing, or events at a tech company.
• Strong operational and project management skills, capable of managing multiple events concurrently with numerous moving parts.
• Excellent relationship-building abilities, particularly with event hosts, to secure optimal participation and partnerships.
• A keen sense of aesthetics and attention to detail, ensuring high-quality presentation across all event elements (booths, dinners, swag, communications).
• Analytical approach to evaluating event spend and the ability to make data-driven decisions to discontinue underperforming activities.
• Proven ability to operate autonomously, identifying opportunities and managing tasks independently.
• Willingness to travel up to twice a month, primarily within the US.
• Active user of AI tools in your workflows.

Bonus Qualifications

• Demonstrated creativity in guerrilla marketing.
• Experience in consumer insights.
• Extensive travel experience.

Why You Might Be Excited About This Opportunity

• Ownership and Visibility: Lead one of the most visible aspects of our Go-To-Market strategy, with conferences, dinners, and in-person experiences being a core growth channel.
• Quality Over Quantity: Focus on highly intentional, impactful events that foster meaningful relationships and drive business outcomes, rather than generic trade shows.
• Direct Revenue Impact: Work closely with sales and leadership to convert events into pipeline, customer relationships, and long-term partnerships, with clear visibility into performance.
• Shape the Playbook: As an early member of the marketing team, influence our field marketing strategy, vendor relationships, event standards, and operating rhythms as the company scales.
• Dynamic Role: Enjoy a role that involves face-to-face relationship building, travel, and creating memorable experiences.

Why You Might Not Be Excited About Us

• ROI-Focused: This is not a traditional brand marketing role; the emphasis is on measurable ROI, pipeline generation, and relationship-building, not just polished events or vanity metrics.
• Operationally Intense: You will own all aspects of events end-to-end, including vendor management, logistics, travel, and follow-up, often involving significant behind-the-scenes work.
• Fast-Paced & Lean: We operate with minimal structure, valuing speed and autonomy over extensive agency support or lengthy planning cycles. You'll need to be comfortable figuring things out as you go.
• Travel & Context-Switching: Frequent travel and the ability to juggle multiple events, partnerships, and experiments simultaneously are integral to the role.
• Impactful Hours: While flexible schedules are supported, the expectation is for dedicated effort, especially in our current growth stage. We encourage time off to recharge, offering unlimited PTO in addition to a minimum 20-day vacation policy.

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