Growth Marketer (B2B Paid Acquisition)

About Your Role

As a Growth Marketer at Pogo, you will own B2B paid acquisition for a narrow, high-value audience across digital, out-of-home, and unconventional channels.

Key Responsibilities

• Run B2B paid acquisition campaigns across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels.
• Develop creative targeting strategies, including geo-targeted campaigns around industry events, hyper-targeted ads by company and title, and timing-based plays.
• Contribute to channel and budget strategy alongside the team, identifying testing, scaling, and cutting opportunities.
• Apply analytical rigor to all spend decisions, focusing on CAC, ROAS, pipeline contribution, and attribution.
• Partner with marketing, sales, and design teams on landing pages, ad creative, and full-funnel optimization.
• Test, iterate, and scale successful strategies.

About You

• Likely possess 3-6 years of B2B paid acquisition experience at a SaaS company with significant paid spend, having owned a substantial budget.
• Proven experience running multiple paid channels, including LinkedIn and Meta.
• Demonstrated ability to back spend decisions with data (CAC, ROAS, pipeline contribution, attribution).
• Experience in a fast-growing organization with a high degree of ownership; self-starter mentality.
• Bonus: Experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.

Why You Might Be Excited About This Opportunity

• Own B2B Paid Acquisition: Lead strategy and execution across digital and offline channels with significant budget and performance ownership.
• Strong Market Pull Product: Market a product with established and growing enterprise demand.
• Blend Strategy & Execution: Influence channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy.
• Experiment Beyond Traditional Channels: Explore unconventional distribution and creative marketing ideas, especially across out-of-home and direct mail.
• Solve a Precision Targeting Challenge: Focus on creative, precise targeting for a specific, senior audience rather than scaling through volume alone.
• Join an Analytical Team: Work with a highly analytical, product-minded team focused on measurement, iteration, and building excellent customer experiences.

Why You Might Not Be Excited About Us

• Beyond Pure Media Buying: This role requires strategic thinking beyond campaign execution, encompassing positioning, landing pages, creative strategy, attribution, and pipeline impact.
• Efficiency & Accountability Focused: Every dollar spent is scrutinized; requires comfort operating with rigor and defending decisions with data.
• Dynamic Environment: Budgets, channels, and priorities may shift rapidly based on performance and market feedback; aggressive optimization is key.
• High Autonomy: Requires thriving independently without overly structured playbooks or layers of management; ability to identify opportunities, make decisions, and execute quickly.
• Demanding Pace: Expectation of more than 9 to 5 at the current stage, though flexible work schedules are supported. Unlimited PTO with a minimum of 20 days vacation is provided.

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