Growth Marketer (Consumer Mobile App Paid Acquisition)

About Your Role

As a Growth Marketer at Pogo, you will join our paid acquisition team and run paid acquisition for our consumer mobile app across digital channels.

Key Responsibilities

• Run consumer paid acquisition campaigns across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels.
• Manage the technical aspects of mobile app marketing, including MMPs (AppsFlyer, Adjust, Branch), attribution, and SKAdNetwork.
• Contribute to channel and budget strategy alongside the team, identifying testing, scaling, and cutting opportunities.
• Apply analytical rigor to all spend decisions, focusing on CAC, ROAS, LTV, payback, and attribution.
• Partner with marketing, creative, and product teams on ad creative, landing pages, and full-funnel optimization.
• Test, iterate, and scale successful strategies.

About You

• Likely possess 3-6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar company where paid acquisition was a significant lever.
• Strong technical understanding of mobile app marketing, including MMPs, attribution, and SKAdNetwork.
• Proven experience running multiple paid channels with a strong point of view on channel effectiveness and budget allocation.
• Demonstrated ability to back spend decisions with data (CAC, ROAS, LTV, payback, attribution).
• Experience in a fast-growing organization with a high degree of ownership; self-starter mentality.
• Actively use AI tools in your workflows.
• Bonus: Mobile gaming background; out-of-home or direct mail experience.

Why You Might Be Excited About This Opportunity

• Own Paid Acquisition: Lead strategy and execution across multiple channels for a well-loved consumer app (4.8 stars across 130K reviews).
• Influence Budget & Strategy: Have significant influence over investment decisions, budget allocation, and the overall consumer growth strategy.
• Move Quickly & Experiment: Value calculated speed and iteration; autonomy to test new channels, creative angles, and measurement approaches quickly.
• Cross-Functional Partnership: Collaborate closely with product, data, and creative teams on the full funnel, from ad creative to conversion optimization.
• Strong Data Advantages: Leverage Pogo's rich first-party consumer data and internal insights to inform targeting, creative, and channel strategy.

Why You Might Not Be Excited About Us

• Beyond Pure Media Buying: This role requires strategic thinking beyond campaign execution, encompassing positioning, landing pages, creative strategy, attribution, and pipeline impact.
• Efficiency & Accountability Focused: Every dollar spent is scrutinized; requires comfort operating with rigor and defending decisions with data.
• Dynamic Environment: Budgets, channels, and priorities may shift rapidly based on performance and market feedback; aggressive optimization is key.
• High Autonomy: Requires thriving independently without overly structured playbooks or layers of management; ability to identify opportunities, make decisions, and execute quickly.
• Demanding Pace: Expectation of more than 9 to 5 at the current stage, though flexible work schedules are supported. Unlimited PTO with a minimum of 20 days vacation is provided.

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