Growth Marketer

About the Role

As a Growth Marketer at Pogo, you will join our paid acquisition team and manage paid acquisition campaigns across two distinct business models: our consumer mobile app and our B2B product line. This hybrid role is designed for someone who can operate effectively in both domains, offering a scope that builds a more versatile career profile than most paid acquisition roles. You will be instrumental in driving growth and optimizing marketing efforts across these diverse channels.

Responsibilities

• Execute paid acquisition campaigns across paid social (Meta, TikTok, LinkedIn), programmatic/DSP, and out-of-home (billboards, direct mail).
• Contribute to channel and budget strategy for both business motions, identifying areas for investment and optimization.
• Manage the technical aspects of mobile app marketing for the consumer side, including MMPs, attribution, and SKAdNetwork.
• Apply rigorous analytical methods to all spending decisions, focusing on metrics like CAC, ROAS, LTV, pipeline, and attribution.
• Collaborate with marketing, creative, and product teams on landing pages, ad creative, and full-funnel optimization.
• Test, iterate, and scale successful strategies and campaigns.

About You

• Possess 3-6 years of paid acquisition experience at a tech company with significant paid spend, having owned substantial budgets.
• Demonstrated experience running paid acquisition in both consumer mobile and B2B contexts.
• Ability to manage multiple paid channels concurrently, with a strong perspective on channel effectiveness and budget allocation.
• Proficiency in the technical aspects of mobile app marketing, including MMPs, attribution, and SKAdNetwork.
• A data-driven approach to decision-making, with the ability to defend spend decisions using metrics like CAC, ROAS, LTV, and attribution.
• Experience in a fast-growing organization with a high degree of ownership and autonomy.
• Actively utilize AI tools in your workflows.
• Bonus: Experience in mobile gaming or out-of-home/direct mail marketing.

Why You Might Be Excited About This Opportunity

• Broad Ownership: Manage paid acquisition for two distinct businesses, offering unparalleled breadth in a paid marketing role.
• Strategic Influence: Play a key role in shaping budget and strategy, deciding where to invest and how to scale channels across both B2C and B2B.
• Agile Environment: Move quickly and experiment often, with the autonomy to test new ideas for channels, creative, landing pages, and measurement.
• Cross-Functional Collaboration: Work closely with product, data, and creative teams on the entire funnel, from initial creative to conversion optimization.
• Data Advantage: Leverage Pogo's rich first-party consumer data and internal insights to inform targeting, creative, and channel strategies.

Why You Might Not Be Excited About Us

• Role Breadth: This is not a narrow specialist role; requires comfort switching between consumer mobile, B2B, attribution, creative, and budget planning.
• Efficiency & Accountability: High emphasis on data-driven decisions (CAC, ROAS, LTV, attribution, pipeline impact), requiring comfort defending quantitative analyses.
• Rapid Change: Budgets, priorities, and strategies can shift quickly based on performance and market learning; requires adaptability and a focus on aggressive optimization.
• Hands-on Execution: Requires balancing strategic planning with hands-on campaign management, technical troubleshooting, and content creation.
• Workload Expectation: While flexible schedules are supported, the current stage requires significant effort beyond standard hours. Unlimited PTO is offered, with a minimum 20-day vacation policy to encourage recharging.

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