Associate Director of Social Commerce

About Us

Power Digital is a growth firm at the intersection of marketing, consulting, and data intelligence, dedicated to igniting revenue and brand recognition for leading global companies. We are a people-first organization that values diversity and believes our team and culture are the keys to our success. Our vision is to be the most valued and respected private growth marketing firm globally, driven by a mission to redefine what's possible through a team of growth-obsessed experts who demand innovation and results with integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer comprehensive services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Our proprietary technology, nova, analyzes businesses through first-party data to simplify investment planning and M&A diligence, providing unparalleled value.

A Day in the Life

The Associate Director of Social Commerce is a pivotal cross-functional leadership role focused on advancing and optimizing social commerce strategies. You will champion innovation in social affiliate marketing, TikTok Shop, and other social storefront management, ensuring seamless integration with other service lines to drive scalable revenue growth and exceptional client outcomes. You will set the standard for excellence in social commerce execution, conversion optimization, and emerging monetization strategies.

By collaborating closely with divisional leads, R&D leadership, go-to-market teams, and platform partners, you will refine commerce offerings, identify new revenue opportunities, and ensure a best-in-class approach to shoppable content, affiliate programs, and platform-driven commerce initiatives.

Key Responsibilities

Social Commerce Product Quality & Management

• Oversee social commerce services, ensuring excellence in affiliate programs, shoppable content on TikTok Shop, and other social platform-based storefront strategies.
• Conduct monthly performance reviews on quality, conversion trends, and strategic alignment, sharing insights with division leads and the Director of R&D.
• Participate in monthly performance reviews with division leads to assess shop performance, affiliate conversion trends, and strategic alignment.
• Lead monthly operational reviews with R&D leadership, summarizing division performance trends, key takeaways, and opportunities to enhance social commerce offerings.
• Ensure best practices for affiliate-driven content, social storefront management, and conversion optimization are consistently applied.
• Own recruitment and bench-building efforts, identifying skill gaps and ensuring a strong pipeline of Commerce and creator talent.

Commerce Innovation & Development

• Lead the development and rollout of scalable social commerce strategies, ensuring profitability and alignment with client needs.
• Drive cross-channel shop adoption across affiliate networks, social marketplaces, and emerging commerce-enabled platforms.
• Collaborate with the Director of R&D, Social, to test, refine, and optimize new social commerce programs, storefront strategies, and affiliate partnerships.
• Support new business efforts by contributing to pitches, revenue forecasting, and pricing strategy for new commerce service offerings.
• Maintain best practice playbooks for social commerce growth tactics, affiliate optimization, and emerging shop strategies.
• Utilize AI or automation to drive efficiency or improve outputs.

Platform & Partner Management

• Serve as the primary point of contact for commerce-driven platforms (e.g., TikTok Shop, Euka, affiliate networks, Meta, Pinterest, YouTube Shopping).
• Manage platform partnerships and revenue-driving initiatives, ensuring effective use of shop optimization tools and performance tracking.
• Own communication and knowledge-sharing regarding commerce platform updates.
• Keep the organization at the forefront of social commerce advancements, integrating data-driven retail strategies and emerging revenue streams.

Client Management & Hands-On Execution

• Manage one to two key commerce-driven accounts, applying real-time insights to refine service offerings and execution.
• Optimize affiliate partnerships, shoppable content strategies, and storefront conversion tactics based on firsthand experience.
• Share key learnings with the Director of R&D to influence service development.

Cross-Divisional Collaboration & Alignment

• Host monthly Commerce Trends All-Hands meetings to discuss strategy, performance, and platform updates.
• Meet monthly with division service leads to align on commerce strategy and performance.
• Partner closely with the Director of R&D to shape new commerce service offerings and track business impact.
• Support go-to-market efforts, ensuring commerce services are structured for profitability and growth.
• Employ AI technologies to enhance and optimize business processes.
• Utilize Power Digital’s Nova ecosystem as it relates to your department.
• Other duties as assigned.

Role Requirements

• Strategic and detail-oriented leader with a passion for innovation, collaboration, and operational excellence.
• Proven track record in scaling product quality and maintaining consistency across divisions.
• Experience in rolling out new service advancements, particularly leveraging AI and automation.
• Strong cross-functional leadership skills, capable of aligning diverse teams toward a unified product vision.
• Exceptional communication and stakeholder management skills.
• Client-first mindset, dedicated to delivering measurable impact.
• Deep experience managing relationships with key digital platforms (e.g., Meta, Google, TikTok, TradeDesk).
• Hands-on expertise in managing client accounts.

Key Performance Indicators (KPIs)

• 90%+ Client/Service Retention
• 8.8 Average Client NPS
• Minimum of 3 Product or Tool Innovations per Quarter
• Minimum of 1-2 Clients Managed
• Personal RPE (Strategist or AD): $70k MRR as Account Director / $15K RPE

Most Important Things (MITs)

Product Quality and Consistency

• Consistent high-quality delivery across all divisions.
• High engagement and positive feedback from divisional service leads and go-to-market teams.
• Demonstrable improvement in client satisfaction, retention, and performance metrics.
• Active involvement in client accounts to drive service quality and innovation.
• Development and upkeep of comprehensive service and divisional playbooks.
• Administration of quarterly product quality surveys.

Innovation of Technology and Process to Drive Service Efficiency and Value

• Implementation of AI and innovation initiatives that enhance service efficiency and value.
• Research and implementation of tools to drive efficiency and scale.

Platform Partnership Management

• Proactive management of platform partnerships, ensuring strategic alignment and execution.

Benefits & Perks

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flex work environment: full-remote, in-office, or hybrid
• A one-time 400,000 COP Work From Home (WFH) stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership
• Ongoing employee development programs
• Quarterly awards including prize money
• Opportunities to be involved in company DEI initiatives

Power Digital is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.