Senior Creative Strategist

About Launch Potato

Launch Potato is a profitable digital media company reaching over 30 million monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As 'The Discovery and Conversion Company,' their mission is to connect consumers with leading brands via data-driven content and technology. They operate with a remote-first, globally distributed team, fostering a high-growth, high-performance culture centered on speed, ownership, and measurable impact.

Why Join Us?

Accelerate your career by taking ownership, moving fast, and driving impact within a global team of high-performers.

Your Role: Creative Strategist

This role owns the end-to-end creative strategy for performance marketing, starting with the brief. You will be responsible for determining what creative assets are produced, for whom, and why they are expected to succeed. Working within a centralized hub-and-spoke model, you will feed the creative hub with concepts and performance intelligence, ensuring all creative is grounded in audience understanding and data, not just intuition. You will manage the entire process from brief writing to performance analysis and UGC creator management.

What You'll Bring

• Experience: 5+ years in direct response creative strategy and performance media buying.
• Creative Insight: Deep understanding of strong hooks, persona targeting, and scroll-stopping creative.
• Brief Writing: Proven ability to write production-ready briefs that enable efficient creative execution.
• Performance Data Fluency: Skill in analyzing results, identifying drivers, and translating findings into creative direction.
• UGC Management: Experience managing UGC creators from sourcing to delivery.
• Multi-Vertical Agility: Ability to manage multiple verticals and formats simultaneously.
• Copywriting Skills: Strong ability in writing scripts, hooks, headlines, and ad copy.
• AI Tool Proficiency: Experience leveraging AI tools (e.g., Claude) for creative strategy and asset production.

What You'll Own

• Brief Writing & Concept Development: Own the entire briefing process for static, video, and other formats. Maintain a backlog of concepts, manage net-new vs. iteration balance, and identify new opportunities.
• Performance Intelligence & Playbook: Analyze creative performance data with the paid media team, translate findings into creative direction, maintain the creative playbook, and lead competitive research.
• UGC Creator & Talent Management: Own the UGC creator pipeline, manage the creator dashboard, write specific creator briefs, and build creator relationships.

Traits of Success

• Precise Communicator: Ensures strategy translates seamlessly to execution.
• Action-Oriented: Translates data into actionable insights.
• Systems Thinker: Builds compounding systems and playbooks.
• Focused: Manages multiple verticals and formats effectively.
• Data-Grounded Creativity: Combines creative intuition with performance logic.

Who Won't Succeed Here

• Those who rely on gut over data.
• Individuals who produce briefs requiring extensive revisions.
• Those unable to independently manage creator relationships.
• People who focus on a single brand or format.
• Individuals who view performance analysis as merely reporting.

Total Compensation

Includes base salary (commensurate with market rates for the nearest major metro), profit-sharing bonus, and competitive benefits. Compensation increases are performance-based, not cost-of-living adjustments.

Equal Opportunity Employer

Launch Potato is committed to diversity, equity, and inclusion and does not discriminate based on protected characteristics.