Head of Paid Search & AI Advertising (m/w/d) | 100 % remote | Voll- oder Teilzeit

About the Role

We are seeking an experienced individual to lead our Paid Search & AI Advertising division. This role is responsible for the technical and strategic direction of our Paid Search efforts, including the integration of ChatGPT Ads and other AI advertising channels. You will develop future-proof strategies, coach the team, and play a crucial role in how we build and evolve these channels for our international clientele.

What You'll Achieve:

• Provide technical leadership and strategic oversight for our Paid Search department, managing complex, international client accounts.
• Develop modern, data-driven, cross-channel Paid Search and Full-Funnel strategies focused on sustainable growth.
• Translate strategic objectives into clear operational priorities, ensuring optimal resource allocation for maximum impact.
• Foster a robust testing and learning culture, employing hypotheses, experiments, and actionable insights.
• Evaluate and integrate new platform features, formats, automation, and AI capabilities into scalable standards.
• Serve as a strategic sparring partner for clients and internal stakeholders, advising on performance, growth, and development.
• Establish and maintain high technical standards for methodologies, quality, account structures, and strategic approaches in Paid Search.
• Mentor and develop team members, enhancing their technical skills and supporting their daily operations.
• Contribute expertise to pitches, client presentations, and internal knowledge-sharing sessions.

What You Bring:

• Minimum of 5 years of experience in Paid Search, SEA, or Search Advertising.
• Strategic understanding of performance marketing, business objectives, data analysis, and digital growth levers.
• Proven experience with complex account structures, automation, Smart Bidding, Performance Max, and modern search setups.
• Strong analytical skills to identify patterns, prioritize effectively, and derive concrete recommendations.
• A testing mindset: ability to develop hypotheses, conduct structured testing, and systematically improve account performance.
• Confidence in client consultation, strategic sparring, and presentations.
• Structured, self-directed work approach.
• Fluent German (C2); English proficiency is a plus.

What to Expect:

• 100% remote work with flexible scheduling.
• Responsibility and trust from day one.
• Streamlined processes, rapid decision-making, and direct collaboration with strategy, tech, and management teams.
• High-visibility international client projects with strategic impact.
• An environment free from micromanagement, focused on quality, impact, and reliability.
• A strong, pragmatic, and experienced team.
• Opportunities for professional development, knowledge sharing, and driving your own initiatives.
• Attractive benefits such as Business Bike or EGYM Wellpass.

Application Process:
We require candidates to submit a short video introducing themselves and their motivation. Please watch the provided video and then record your submission. This is a crucial part of our evaluation to understand your communication, motivation, and thought process. Applications without a video will not be considered.