Growth Marketing Manager

About Guest Services

Founded in 1917, Guest Services is a premier hospitality management company and National Park Service concessionaire. We provide best-in-class services across diverse client sites, including luxury communities, hotels, resorts, government and business dining facilities, restaurants, state and national parks, and more. Our commitment to excellence spans various sectors of the hospitality industry.

Job Summary

We are seeking a data-driven Growth Marketing Manager to own and scale our digital growth engine. This role will oversee paid advertising, search visibility across traditional and AI-driven engines (SEO, AEO, GEO), marketing analytics, and AI-powered optimization. You will also develop content to strengthen our brand and engage our audiences. The ideal candidate is a channel-agnostic experimenter, comfortable optimizing campaigns, analyzing data, and writing compelling content.

Key Responsibilities

• Paid Campaign Management: Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor/agency relationships to maximize return on ad spend.
• Channel Exploration: Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach.
• Search Visibility Strategy: Develop and execute a comprehensive strategy for SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search, featured answers, and AI-generated responses (e.g., Claude, Gemini, ChatGPT).
• AI Content Optimization: Optimize content structure, schema markup, and authority signals for accurate citation and surfacing by answer engines and large language models.
• AI Tool Integration: Leverage AI tools for enhanced marketing performance, including content generation/optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency.
• Marketing Analytics: Own marketing analytics, including building dashboards, tracking KPIs across paid, organic, AI-driven search, email, and web, and translating data into actionable growth recommendations.
• Content Development: Develop, write, and edit content for company newsletters, announcements, and other internal/external communications. Manage editorial calendars and coordinate contributions.
• Brand Consistency: Maintain brand consistency and voice across all campaigns, content, and communications.
• Additional Duties: Perform other duties as assigned, including marketing support for business development proposals, events, and thought leadership initiatives.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 5-7 years of progressive digital or growth marketing experience with demonstrated, measurable results.
• Proficiency with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, GA4, Google Tag Manager, Google Search Console, and SEO tools (e.g., Semrush, Ahrefs, Moz).
• Proficiency with creative tools (e.g., Canva, Adobe Creative).
• Working knowledge of AEO and GEO practices, including structured data and content strategies for AI citation.
• Demonstrated experience applying AI tools to achieve marketing goals.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Strong writing and editing skills with experience producing recurring communications or publications.
• A test-and-learn mindset with comfort presenting data and insights to senior stakeholders.
• Strong organizational skills and ability to manage multiple priorities and deadlines.

Diversity, Equity, & Inclusion

Guest Services, Inc. is an Equal Opportunity employer. We embrace DEI and are committed to providing an inclusive workplace where individuals can bring their whole selves to work, enabling them to provide the best level of service to our diverse customer base.

Application

To apply, visit: https://weworkremotely.com/remote-jobs/guest-services-manager-growth-marketing