Mable - Lifecycle Communications Manager (12-Month Contract)

About Mable

Mable is a rapidly growing healthtech platform at the forefront of Australia's care and support sector. We connect individuals with disability and older Australians to independent support workers on their terms. Since 2014, we've facilitated over 25 million hours of support and have been recognized for our growth and innovation. Join our high-productivity, dynamic team and contribute to meaningful change in the industry.

Learn more: https://mable.com.au/

About the Role

As a full-time Lifecycle Communications Manager on a 12-month contract, you will report to the Senior Manager, Loyalty & Retention. This role is central to the Engagement & Retention team, driving customer communication strategies across the entire lifecycle. You will be responsible for crafting clear, engaging, and customer-focused content for various channels, managing the campaign calendar, and developing product messaging to effectively communicate value.

We are seeking a candidate who blends strong copywriting and storytelling abilities with a deep understanding of lifecycle marketing and digital customer engagement to create messaging that resonates and drives action.

Key Responsibilities

• Develop and deliver customer-centric copy across engagement and retention channels (email, SMS, push notifications, in-app, digital campaigns).
• Own and manage the communications and campaign calendar, ensuring strategic prioritization, coordination, and alignment with business objectives.
• Plan lifecycle communications for onboarding, engagement, retention, and reactivation journeys.
• Create compelling product positioning and messaging packs that clearly articulate customer value, features, and benefits.
• Collaborate with Product, CRM, and Marketing teams to ensure message consistency across all customer touchpoints.
• Write clear, concise, and conversion-focused copy for digital experiences, including UX screens, onboarding flows, and customer journeys.
• Ensure all communications align with brand tone of voice, customer needs, and lifecycle strategy.
• Translate complex product or business information into simple, engaging customer messaging.
• Support campaign optimization through testing, insights, and continuous improvement.
• Stay informed on digital communication trends, customer engagement best practices, and lifecycle marketing innovations.

Skills, Knowledge, and Experience

• 5+ years of writing experience with a portfolio of examples.
• Strong copywriting and storytelling skills across digital and customer communication channels.
• Proven experience in planning lifecycle communications, CRM campaigns, or customer engagement programs.
• Experience collaborating with Product, Marketing, and/or CRM teams on customer-centric messaging.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Understanding of customer journeys, digital engagement, and conversion optimization principles.
• Exceptional attention to detail.
• Strong time management skills.
• Passion for technology and making a positive impact on people's lives.

Our Culture & Values

Powered by Purpose: We are Switched On 💡, listening to and learning from our customers and community to drive change.
Bold: We are ambitious, embrace creativity, and reshape the industry.
One: We foster a positive, diverse, and collaborative environment.
Impactful: We work hard to deliver innovation and make a difference.

Attain Healthtech Values:

• Break New Ground 🧨
• Make It Matter 💟
• Own The Outcome 🥇

Our Benefits

• Power your career: Learn from industry experts and gain on-the-job experience.
• Access parental leave: 14 weeks paid leave for primary carers, 6 weeks for secondary carers.
• Work with flexibility: Hybrid workplace model.
• Flexi Leave Days: One extra paid leave day per quarter.
• Floating public holiday: Acknowledge significant days your way.
• Be rewarded: Access to an easy and accessible Reward and Recognition program.

Diversity & Inclusion

Mable celebrates diversity and welcomes all applicants. If you don't meet every qualification but believe you can contribute, we strongly encourage you to apply.

Note: Artificial intelligence (AI) tools may be used to assist in the hiring process, but all final hiring decisions are made by humans.