E-Mail Marketing Specialist (m/f/d)

Valkental is an e-commerce company founded in 2020 in the field of outdoor and bicycle accessories. Over 300,000 customers already trust our products, and over 100,000 of them are active subscribers who regularly interact with us.

We are a team of nearly 15 people with an average age of 28. No long decision paths, no empty promises.

What drives us: We want to make Valkental one of the most relevant outdoor brands in Germany. For this, we need people who don't shy away from responsibility, but seek it out.

If you're eager to make a real impact (and not just tick off tasks), read on.

About the Role

As our E-Mail Marketing Specialist, you will build our e-mail marketing from scratch, taking on real responsibility and directly influencing revenue. You'll leverage our base of over 100,000 active subscribers, who are currently under-monetized, to drive significant growth.

Responsibilities

• Continuously optimize existing email flows (e.g., Post-Purchase) through A/B testing to improve open rates, click-through rates, and revenue.
• Independently plan and implement campaigns, from ideation to deployment.
• Analyze performance data in Klaviyo and Shopify, deriving concrete actions.
• Research customer motivations through data, Amazon reviews, and market observation to develop compelling campaign ideas.
• Create email designs in Figma in collaboration with our graphic designer.

Qualifications

• Proven experience in e-mail marketing and proficiency with Klaviyo (this is a prerequisite).
• At least one year of experience selling products online (via product pages, ads, or emails).
• Strong sales-oriented writing skills in German, error-free and impactful. You understand the difference between using AI for efficiency and as a replacement for genuine craft.
• Data-driven mindset: You think in terms of open rates, click-through rates, and revenue, and know how to act on these metrics.
• Ability to generate ideas from data, not the other way around.

Benefits

• 100% Remote: Work from anywhere within Europe.
• Flexible working hours: No 9-to-5. You manage your own time, working largely independently without a fixed meeting structure. Key is adhering to agreements, completing tasks, and being reachable.
• Salary range: €45,000 to €75,000 (depending on experience and skills).
• Choice of technology setup.
• Corporate Benefits.
• Direct collaboration with management.
• Honest, direct feedback and a team that challenges and develops you.
• 1-2 team events per year.
• Real responsibility from day one.

How to Apply

No cover letter is necessary (but you're welcome to include one).

What's truly important to us: We want to understand what you have achieved. Not just where you worked, but what the results were. What metrics? What revenue? Which tools, for how long, and with what outcome?

Show us. Whether in your CV, a separate document, or through work samples you're particularly proud of. Work samples can be redacted or partially blocked. Upload everything except your CV in the cover letter field (max 10 MB).

We look forward to your application.