Sr. Director, Data Product & Strategy

Senior Director, Data Product & Platforms

About

NBCUniversal is a leading global media and entertainment company. We create and distribute world-class content across film, television, and streaming, and bring it to life through theme parks, consumer products, and experiences. Our brands include NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock. We are a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work, championing an inclusive culture, and attracting a talented workforce.

Responsibilities

• Develop and execute a comprehensive data vision for the Customer Data Ecosystem and marketing platforms, aligning with organizational goals and competitive trends.
• Translate strategic objectives into actionable plans for data activation and marketing technology.
• Own the data governance framework for all first-party customer data, including defining core data standards and ensuring adherence to privacy regulations (GDPR, CCPA).
• Implement risk management practices to safeguard data integrity and ethical use.
• Oversee the marketing data ecosystem (CDP, Media, Measurement), managing the roadmap for data ingestion, ETL/ELT enhancements, and feature rollouts.
• Lead cross-functional prioritization sessions and manage delivery pipelines with engineering teams.
• Research emerging data technologies and trends to maintain a cutting-edge marketing data ecosystem.
• Drive adoption of innovative solutions that improve data quality, integration, and activation capabilities.
• Define global audience segmentation strategies to optimize marketing performance.
• Identify and execute opportunities for data monetization, leveraging first-party data assets.
• Serve as the primary advocate for marketing data initiatives, presenting vision, impact, and progress to executive leadership.
• Build consensus and secure buy-in for strategic priorities across the organization.
• Lead organizational change efforts to embed data-driven marketing practices and ensure successful platform adoption.
• Promote transparency and information sharing to foster trust and alignment.
• Provide strong leadership for the data activation and operations function, including team growth and capability building.
• Mentor and coach team members, fostering professional development and high performance.
• Encourage collaboration across data teams and business units.

Requirements

• 8+ years of progressive experience in digital marketing, marketing technology, or data product management, with significant experience at a strategic leadership level.
• Comprehensive understanding and strategic experience overseeing major Customer Data, Media, and Measurement Platforms (e.g., CDP like Segment/Tealium, DSPs, DMPs, Web Analytics, Ad Servers) and their complex integration across the marketing technology stack.
• Technical expertise and data literacy, including a comprehensive understanding of data analysis techniques, data modeling, data visualization, and data quality.
• Proficiency with analytical tools (SQL, BI tools) for guiding technical decisions.
• Proven success in vision casting, developing and executing complex data strategies, managing a portfolio of projects, and driving organization-wide adoption of new systems.
• Bachelor’s degree in Computer Science, Engineering, or a related field (Master’s degree preferred) or equivalent relevant executive experience.
• This position is designated as hybrid, requiring a minimum of three days per week in the office, increasing to four days starting January 5, 2026.
• Salary range: $195,000 - $235,000 (bonus & long-term incentive eligible).